Australian Women’s Weekly Loses Over 500,000 Readers: emma Data

Australian Women’s Weekly Loses Over 500,000 Readers: emma Data
SHARE
THIS



The monthly emma data has returned once again, giving us an insight into the readership of our Aussie print products and providing new perspectives to that of AMAA’s circulation figures.

Looking to the average issue readership in print magazines, Coles and Woolworths magazines remain king, with over three million readers per issue each (and Woolies inching close to four million).

This month’s report showsAustralian Women’s Weekly suffering further losses from its readership figures, with last month dropping to 2.436 million, and this month plummeting 536,000 readers to 1.9 million.

Better Homes and Gardens reports 2.2 million readers per issue, Woman’s Day sat at 1.7 million, and New Idea had 1.5 million.

In the cross-platform magazine field, Taste.com.au continues to dominate, with a total readership of 4.1 million per month, with the majority of this (3.598 million) coming from digital readership. This is back up from its dip last month where it fell to 3.98 million, but still not matching its record 4.4 million the month prior.

Following closely are Woman’s Day and New Idea, boasting total readership figures of 3.2 million and 2.88 million, respectively. Woman’s Day saw a growth from its 3.029 million last month.

 

 

 

Please login with linkedin to comment

2Day FM

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]