Australian Multicultural Marketing Awards Highlights The Diverse Australian Market

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Last night the Australian Multicultural Marketing Awards (AMMAs), held at the Sydney Opera House, was a celebration of brand’s  and organisations marketing to a culturally diverse audience.

The award presentation was hosted by SBS World News anchor Anton Enus, who is celebrating 16 years at SBS, and was a spectacle of dance and music from Latin Dance Australia and Song Division.

The winners of this year’s AMMAs are:

Big Business
Winner: NRMA Motoring & Services – Motor Value Bundle campaign
Small Business
Winner: Gould.Sydney – 2015 Project Highlights
Commendation: Chinese Commercial – Promoting Australia to China
Public Sector
Winner: Centre for Health Initiatives, University of Wollongong and Multicultural Health Service Illawarra Shoalhaven Local Health District – Cancer Good News Project: Reducing Cancer Stigma in Macedonian and Serbian Communities
Communication
Winner: Special Broadcasting Service (SBS) – 40 Years of SBS Radio
Arts and Culture (joint winners)
Winner: Australian Macedonian Theatre of Sydney – The Fence: Living in Harmony Project
Winner: Access Community Services Ltd: Ethno Roadshow
Communities
Winner: Netball Australia: Australia Post One Netball Program
Commendation: Islamic High Council of Australia – Multicultural Mawlid Concert
Youth
Winner: Cricket Australia – Multicultural Engagement
Commendation: Australian Rugby League Commission: In League Harmony
Education
Winner: TAFE NSW Sydney Institute – Going Global
SBS People’s Choice Award
Winner: 2MFM, Muslim Community Radio – Together Standing Against Extremism and Racism

The Minister for Multiculturalism, The Hon John Ajaka MLC, spoke at the gala reception about the encouraging high level of entries.

“Good campaigns use the strength of a multicultural workforce to deliver a message that is not only about increasing sales, but also grabs our imagination and adds to our social cohesion and community harmony. Tonight’s winners have displayed creativity, hard work and dedication,” said Minister Ajaka.

The CEO of Multicultural NSW, Mr Harman, whose Agency have been delivering the Awards Program said: “The 26th Australian Multicultural Marketing Awards were a great success and we congratulate all entries for both recognising the importance of equitable representation in marketing campaigns and promoting cultural diversity.

“Marketing to a culturally diverse audience and doing it well takes creativity, hard work and dedication. The rewards are great for business, community and our society as a whole.”

The AMMAs are supported by Partners B1 Group, SBS, Village Plaza, Settlement Services International, Sydney Opera House, ACPPRC, Business Risks International, Sofitel Sydney Wentworth.

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Luke Clarke

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