Australian Celebrities Share Life-Changing Stories To Protect Creative Rights

Australian Celebrities Share Life-Changing Stories To Protect Creative Rights
SHARE
THIS



Australians are about to get a glimpse into the creative worlds of well-known celebrities as part of a new social media campaign aimed at encouraging Australian audiences to support and respect creative rights of writers, musicians and artists.

Mental As Anything musician and Mambo artist Reg Mombassa, international crime author Tara Moss and The Project creator Rove McManus have joined campaign creators, the Copyright Agency and APRA AMCOS, to launch This Book/Song Changed My Life.

The social media campaign has been established to highlight the importance of Australian creativity, in light of some proposed changes to copyright laws that, if implemented, would damage Australian creativity. This includes the introduction of a US-style copyright system which would make content free, and a change to rules about who is responsible for copyright infringement on websites such as YouTube.

These proposals, the Copyright Agency and APRA AMCOS say, will put the incentives and innovation of new Australian creative content at risk.

You can view them all here, but here’s a couple of samples:

Copyright Agency CEO Adam Suckling said, “Draft recommendations made by the Productivity Commission include the implementation of “Fair Use” – an American legal principle that has enabled large enterprises in the US to use copyright material for free.

“This, along with the proposed expansion of the Safe Harbour provision, would see Australian artists, writers, musicians and filmmakers not receiving fair payment for their work and make it substantially harder to make a living.”

APRA AMCOS chief executive Brett Cottle added, “At a time when copyright is working in practice as it should, and just when the culturally-rich and economically vital business of music is getting back on its feet, it’s difficult to fathom why measures such as those relating to Safe Harbour expansion or so-called ‘fair use’ should be contemplated by government.”

The This Book/Song Changed My Life campaign will see well-known Australians share stories of the creative works that changed their lives. Participants include:

  • Reg Mombassa (Mental As Anything and Mambo artist)
  • Tara Moss (best-selling author and TV presenter)
  • Rove McManus (comedian, producer, radio presenter)
  • Sam Margin (musician, The Rubens)
  • Jake Speer (actor, Home & Away)
  • Joe Hildebrand (Studio 10 presenter, author and journalist)
  • Tracey Spicer (author, journalist and news anchor)
  • Isobelle Carmody (fantasy author of bestselling Obernewtyn Chronicles)
  • Michael Robotham (Gold Dagger award-winning crime author, Life or Death)
  • Nikki Gemmell (best-selling author, The Bride Stripped Bare)

This Book/Song Changed My Life will reveal how a creative work changed the course of each creative’s life, from influencing the content of their works, giving them the courage to be different and, most of all, inspiring them to follow their passion and creative pursuits.

The campaign will also ask Australians to upload their own stories and make a pledge to respect creators on their social media feeds, earning them a digital badge that will appear to their friends and followers, raising awareness of this important message of solidarity and respect.

By making the social pledge, Australians agree to pay for books and ebooks, attribute creators, ask permission when using material in their own creations and support the message of respecting copyright. The campaign will use the hashtags #respectcreators, #freeisnotfair and #poweredbycopyright to increase awareness.

“Now, more than ever, Australians need to support creativity to protect the future of Aussie inventiveness, vision and originality. By taking the pledge, each person is declaring their respect for creators, whose works are so often life-changing,” Suckling added.

 

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]