Australia Already Kicking Some Serious Butt At Cannes On Day One

Australia Already Kicking Some Serious Butt At Cannes On Day One

The Cannes festival of creativity in the south of France that had half the industry cramming up the airports this weekend is well underway with the release of its first shortlist.

B&T Magazine
Posted by B&T Magazine

And Aussies are already staking out their territory. The shortlist for the Promo and Activations Lions sees 19 nominations from Aussie agencies. So below we’ve pulled together all the Aussie entrants for your celebratory pleasure.

The Promo and Activation Lions recognises activations and/or offers for “the sakes of a product or service”.

Use of promotional events and stunts

Client: Pet Adoption

Agency: GPY&R Melbourne

Product: Pet Adoption

Campaign: Human Adoption Program

Use of Live Shows/Concerts/Festivals

Client: Samsung Australia

Agency: Traffik Sydney

Product: Samsung Curved TV Range

Campaign: Samsung Slideliner

Use of Ambient in a Promotional Campaign: Small Scale

Client: SP Brewery

Agency: GPY&R Melbourne

Product: SP Lager

Campaign: Cantenna

Use of Ambient in a promotional campaign: Large Scale

Client: Samsung Australia

Agency: Traffik Sydney

Product: Samsung’s Curved TV range

Campaign: Samsung Slideliner

Product Launch/relaunch or Multi-product promotion

Client: Commonwealth Bank

Agency: M&C Saatchi Sydney

Product: Cardless Cash

Campaign: Where’s my wallet?

 

Client: PZ Cussons

Agency: DDB Group Melbourne

Product: Radiant

Campaign: Radiant Returns

 

Client: SPC Ardmona

Agency: Leo Burnett Melbourne

Product: SPC Canned Fruit and Vegetables

Campaign: #MyFamilyCan

Sponsorships or partnerships campaigns

Client: Samsung Australia

Agency: Traffik Sydney

Product: Samsung’s Curved TV Range

Campaign: Samsung Slideliner

Use of social media platform(s) in a promotional campaign

Client: The Blue Ball Foundation

Agency: M&C Saatchi Sydney

Product: Testicular Cancer Awareness

Campaign: Play with Yourself

Best use of social audience in a promotional campaign

Client: Adidas

Agency: Whybin\TBWA Group Melbourne

Product: Sporting Goods

Campaign: Sacred Ground

 

Client: Melanoma Patients Australia

Agency: GPY&R Brisbane

Product: Melanoma Prevention

Campaign: Melanoma Likes Me

 

Client: McDonald’s

Agency: DDB Group Melbourne

Product: Big Mac

Campaign: #MacItBetter

 

Client: SPC Ardmona

Agency: Leo Burnett Melbourne

Product: SPC Canned Fruit and Vegetables

Campaign: #MyFamilyCan

Food and Drinks (incl. alcoholic drinks)

Client: SPC Ardmona

Agency: Leo Burnett Melbourne

Product: SPC Canned Fruit and Vegetables

Campaign: #MyFamilyCan

Financial Products and Services

Client: ANZ

Agency: Whybin\TBWA Group Melbourne

Product: ANZ Bank

Campaign: Only GayTM in the village

Public health and safety and public awareness messages

Client: Melanoma Patients Australia

Agency: GPY&R Brisbane

Product: Melanoma Prevention

Campaign: Melanoma Likes Me

 

Client: The Blue Ball Foundation

Agency: M&C Saatchi Sydney

Product: Testicular Cancer Awareness

Campaign: Play with Yourself

Integrated campaign led by promotion and activation

Client: Schweppes Australia

Agency: GPY&R Melbourne

Product: Schweppes Mixers

Campaign: This calls for a cocktail

 

Client: McDonald’s

Agency: DDB Group Melbourne

Product: Big Mac

Campaign: #MacItBetter