Australia Already Kicking Some Serious Butt At Cannes On Day One

Australia Already Kicking Some Serious Butt At Cannes On Day One
SHARE
THIS



The Cannes festival of creativity in the south of France that had half the industry cramming up the airports this weekend is well underway with the release of its first shortlist.

And Aussies are already staking out their territory. The shortlist for the Promo and Activations Lions sees 19 nominations from Aussie agencies. So below we’ve pulled together all the Aussie entrants for your celebratory pleasure.

The Promo and Activation Lions recognises activations and/or offers for “the sakes of a product or service”.

Use of promotional events and stunts

Client: Pet Adoption

Agency: GPY&R Melbourne

Product: Pet Adoption

Campaign: Human Adoption Program

Use of Live Shows/Concerts/Festivals

Client: Samsung Australia

Agency: Traffik Sydney

Product: Samsung Curved TV Range

Campaign: Samsung Slideliner

Use of Ambient in a Promotional Campaign: Small Scale

Client: SP Brewery

Agency: GPY&R Melbourne

Product: SP Lager

Campaign: Cantenna

Use of Ambient in a promotional campaign: Large Scale

Client: Samsung Australia

Agency: Traffik Sydney

Product: Samsung’s Curved TV range

Campaign: Samsung Slideliner

Product Launch/relaunch or Multi-product promotion

Client: Commonwealth Bank

Agency: M&C Saatchi Sydney

Product: Cardless Cash

Campaign: Where’s my wallet?

 

Client: PZ Cussons

Agency: DDB Group Melbourne

Product: Radiant

Campaign: Radiant Returns

 

Client: SPC Ardmona

Agency: Leo Burnett Melbourne

Product: SPC Canned Fruit and Vegetables

Campaign: #MyFamilyCan

Sponsorships or partnerships campaigns

Client: Samsung Australia

Agency: Traffik Sydney

Product: Samsung’s Curved TV Range

Campaign: Samsung Slideliner

Use of social media platform(s) in a promotional campaign

Client: The Blue Ball Foundation

Agency: M&C Saatchi Sydney

Product: Testicular Cancer Awareness

Campaign: Play with Yourself

Best use of social audience in a promotional campaign

Client: Adidas

Agency: Whybin\TBWA Group Melbourne

Product: Sporting Goods

Campaign: Sacred Ground

 

Client: Melanoma Patients Australia

Agency: GPY&R Brisbane

Product: Melanoma Prevention

Campaign: Melanoma Likes Me

 

Client: McDonald’s

Agency: DDB Group Melbourne

Product: Big Mac

Campaign: #MacItBetter

 

Client: SPC Ardmona

Agency: Leo Burnett Melbourne

Product: SPC Canned Fruit and Vegetables

Campaign: #MyFamilyCan

Food and Drinks (incl. alcoholic drinks)

Client: SPC Ardmona

Agency: Leo Burnett Melbourne

Product: SPC Canned Fruit and Vegetables

Campaign: #MyFamilyCan

Financial Products and Services

Client: ANZ

Agency: Whybin\TBWA Group Melbourne

Product: ANZ Bank

Campaign: Only GayTM in the village

Public health and safety and public awareness messages

Client: Melanoma Patients Australia

Agency: GPY&R Brisbane

Product: Melanoma Prevention

Campaign: Melanoma Likes Me

 

Client: The Blue Ball Foundation

Agency: M&C Saatchi Sydney

Product: Testicular Cancer Awareness

Campaign: Play with Yourself

Integrated campaign led by promotion and activation

Client: Schweppes Australia

Agency: GPY&R Melbourne

Product: Schweppes Mixers

Campaign: This calls for a cocktail

 

Client: McDonald’s

Agency: DDB Group Melbourne

Product: Big Mac

Campaign: #MacItBetter

 

Please login with linkedin to comment

Latest News

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]