Australians’ love affair with TV continues, with the latest OzTAM VPM 28-day rolling report revealing we as a nation streamed an unprecedented 1.2 billion minutes of catch-up and live TV last month.
The report comes after Nielsen data from February showed that a record high 5.14 million Australians are streaming free video on demand content, eclipsing 3.53 million for subscription video on demand.
Freeview CEO Elizabeth Ross said people are increasingly focused on convenience and flexibility, and how they watch TV is no exception.
“We’ve seen a big appetite for our streaming products that give viewers access to the best of TV, for free, on whatever device they choose,” she said.
“This time 10 years ago, Australian viewers only had access to five free-to-air channels, whereas today we have more than 25. TV is everywhere and any time, and with streaming services supplementing traditional TV viewing, it looks certain that we have entered a golden era of TV.
“It’s great to see such significant growth in catch-up TV consumption, which by and large has been in addition to traditional TV consumption. Australians are still watching, on average, two hours and 39 minutes of broadcast television on their TV each day*.”
*Australian Multi-Screen Report: Quarter 4 2016