Aussies Still Spending Close To A Billion A Year On DVDs

Aussies Still Spending Close To A Billion A Year On DVDs
SHARE
THIS



Despite the arrival of a number of video on demand suppliers to the local market over the past three months it seems Australians can’t shake off their love-affair with owning the actual DVD for themselves.

The Australian today published figures that the DVD business in Australia was worth $980 million last year according to data it had gleaned from the Australian Home Entertainment Distributors Association Yearbook. It also found that the market for digital sales for screen entertainment was just $160 million over the past 12 months.

Which arguably proves one of two things – we Australians are very slow adopters of digital technology or very unimaginative when it comes to buying Christmas presents.

The study found that Australians bought 54 million DVDs last year. Although that certainly didn’t translate into good news for video shop hirers – in the six months to December 2014 some 400 video stores shut their doors nationally. And with the arrival of Netflix and its contemporaries things look even more damning for the local video hire store.

However, the report found things weren’t all rosy for DVD sales. Sales of the shiny discs have actually fallen back from a peak in 2009 of $1.57 billion. However, with more and more movies and TV shows swamping the DVD market the report predicted that sales would remain strong for the foreseeable future. Australians also appear to believe that they can get their favourite shows first on DVD rather than waiting for them to appear on pay TV and or SVOD.

In fact, the report found that DVD sales continue to represent the vast share of the revenue generated by the home entertainment industry in Australia. The top-selling DVD for 2014 was the kids animated flick Frozen, followed by The Lego Movie and Game of Thrones season three.

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]