Aussies set aside $300+ for offshore etailers

Aussies set aside $300+ for offshore etailers
SHARE
THIS



Retailers should expect a subdued Christmas with only 25% expecting to spend more this festive season compared to last year, according to Effective Measure.

Consumers are not deserting shopping centres, but they are entering them armed with best price with men leading the price-comparison practice.

Despite using online tools to compare prices only 23% of surveyed men said they would buy their gifts online, the Australian Shopping Intentions Report found.

However, online retailers have become a fixed feature on local shopping lists.

Men are setting aside a budget of $313 for online overseas purchases while women set aside $216.

Dinesh Arasaratnam, regional MD-Ocenia  for Effective Measure, said: “Digital vs. physical retail is not a David and Goliath battle anymore, it is actually emerging as a complimentary status quo, where the consumer is the winner.”

“Retailers need to see that their greatest opportunity rests in understanding how their data is the key to more effective business performance. Collecting on and offline data is one step but extracting the value from it and applying that to retail strategy and customer engagement is now key.”

To see the full report click here. 

Please login with linkedin to comment

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]