Aussies getting into Sochi with app and catch up

Aussies getting into Sochi with app and catch up

Aussies are beginning to settle in to the Sochi Olympics with the Sochi 2014 On Ten app and Tenplay seeing a growing number of hits and downloads.

B&T Magazine
Posted by B&T Magazine

Since the release of the Sochi 2014 On Ten app on January 31, that platform has seen more than 120,000 downloads.

Ten’s digital network, Tenplay, has also proved popular amongst Aussies with more than 630,000 video watches and 1.35 million page views since February 6, the day before the Games officially started.

The app enables users to watch their favourite events and athletes for free, anytime, anywhere, as well as providing catch-ups for events, schedules, statistics and athlete information.

“The Sochi 2014 On Ten app has been an outstanding success from the day it was launched and is a great demonstration of our strategy to bring Network Ten’s content to people anywhere, any time and on any device,” Rebekah Horne, Network Ten chief digital officer, said

“Through the Sochi 2014 On Ten app and tenplay, we’re providing a consumer content experience that is multi-screen and multi-platform, designed with the user experience as the top priority.

“Viewers can access exclusive and engaging content and watch live coverage on the go, never missing a moment of the action.”

Aussies had been getting into Sochi in front of their TVs as the Games show steady ratings for Ten, bringing in a combined total of over one million viewers on the opening weekend.

However ratings from last night show Sochi Olympics aren’t giving Ten the push to beat out Seven and Nine.