Aussies Continue To Spend Bulk Of Screen Time In Front Of TVs: Multi-Screen Report

Man sitting on a sofa watching tv with hands folded behind his head

The latest figures from joint research by OzTAM Figures, Nielsen and Regional TAM provides the latest estimates of technologies present in Australian homes and how people view broadcast television.

B&T Magazine
Posted by B&T Magazine

According to the Q2 2015 edition of the Australian Multi-Screen Report, every month Australians watched an average of 90 hours and 53 minutes (90:53) of broadcast television – free-to-air and subscription channels.

Of this nearly 91 hours of TV watching (82:42) was live.

video viewing graphThe study also looked at other technologies, such as the internet and mobile devices:

  • Across the population 12 per cent of all video viewing takes place on screens other than the TV. People under age 35 in particular are using internet connected mobile devices to watch any video.
  • 80 per cent of Australian homes have internet connection, 30 per cent of homes have internet-connected TVs.
  • An estimated 75 per cent of Australians aged 16 and over own a smartphone compared to 71 per cent in Q2 2014.

The report provided the first by-age group look at the time-shifted TV viewing that occurs between 8-28 days from the original broadcast:

The Q1 2015 edition of the report highlighted the steady increase in playback viewing. In this report, Australians across the population spent an average 1:17 in each 28 day period viewing playback content. People aged 35 and over viewed the most playback content.

day 8-28

Click here for the Q2 2015 edition of the Australian Multi-Screen report.