Flexible TV viewing is on the rise, with 6.9 million Australians streaming more than 1.5 billion minutes of catch-up and live streaming content in the past month, according to the latest OzTAM VPM 28-day rolling and live streaming reports.
The figure represents a 25 per cent increase in TV streaming over the past four months, and a shift in the behaviours of Aussie TV audiences as they embrace new technology and platforms to access free-to-air OTT content.
The increase in audience size shows a record number of Australians streaming free video on demand (FVOD). Of the 6.9 million Australians streaming OTT content, 5.8 million of those were watching FVOD, compared to the 4.3 million Australians streaming subscription video on demand (SVOD).
Freeview CEO Elizabeth Ross said: “On top of solid appointment viewing, with FTA broadcast television being viewed by 83.7 per cent of people each week, Aussies are also choosing to watch additional content at a time, and in a way that suits them best.
“Whether it’s catch up TV on TV screens or live streaming their favourite drama during the evening commute on a mobile, flexible OTT TV viewing is on the rise.
“Australian broadcasters are leading the world through innovation and investment into making their content available on different platforms and devices, and Australians are taking full advantage.”