Aussie Podcasts Making A Splash In The Global Market

Aussie Podcasts Making A Splash In The Global Market
SHARE
THIS



A partnership between PodcastOne US and PodcastOne Australia is seeing Australian content distributed across PodcastOne’s global app and website, along with Apple Podcasts, Google Home and Amazon Alexa.

PodcastOne Australia’s curated library of original content will sit front and centre within the PodcastOne premium original podcast network.This will provide Australian podcasts access to the world’s largest podcast market from both a listening and commercialisation point of view.

In June this year, the Australian PwC Futures study into media revealed podcast listening in Australia continues to grow, with an increasing appetite for original domestic podcasts. This was reinforced in a recently completed research study by SCA insights that showed 87 per cent of Australian podcast listeners have listened to an original podcast in the past month.

“Looking at PodcastOne Australia’s total downloads, Australian podcasts makes up 95 per cent of listening,” head of PodcastOne Australia Grant Tothill said.

The alignment with PodcastOne U.S. will allow American listeners to easily access popular Australian podcasts, including Hamish & Andy, Mark Howard’s The Howie Games and The Moment, Mark Pesce’s award-winning The Next Billion Seconds, Rosie Waterland’s My Mum Says My Memoir Is a Lie, Tiff Hall and Cass Dunn’s Crappy to Happy, Christian Hull’s Complete Drivel, Mark Bouris’s The Mentor, Dr Nikki Goldstein’s Sex’n Life and Adam Shand podcasts – Adam Shand At Large, The Trials of the Vampire and UnderState: Lucille Butterworth.

“We’ve built a premium lineup of domestic titles and PodcastOne has seen the calibre and success of our Aussie podcasts. Now, they will have them front and center for the American audience as well,” Tothill said.

“This is a sensational opportunity to not only showcase the world-class content PodcastOne Australia is producing but engage an entirely new audience for our podcast creators. We’re equally excited to be now bringing all the PodcastOne titles to Australian audiences as well.”

Norman Pattiz, Chairman and CEO of PodcastOne said, “We have worked closely with PodcastOne Australia over the past 18 months to expand our premium global brand, while incorporating localised content for the Australian market. It has proven successful. Plus, we now have some additional great content to add to our worldwide distribution channels.”

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]