Aussie Online Spending Gets Big Bounce In August With Media A Big Driver

Aussie Online Spending Gets Big Bounce In August With Media A Big Driver

Aussies spent up big online in August if the latest National Australia Bank (NAB) Online Retails Sales Index is to be believed.

B&T Magazine
Posted by B&T Magazine

As other parts of the economy continue to splutter, the latest NAB data is good news for an economy already suffering poor commodity prices, a plummeting share market and a stagnant housing market.

The NAB data showed online sales rose 0.6 per cent in August, reversing a 1.4 per cent fall the month previous. Meaning a two per cent turnaround month on month.

The data showed that toys and electronic games were the primary drivers to the increase.

NAB said sales increased across most categories in the year to August, with the toy/game category leading the way with a 27.2 per cent leap, followed by media up 17.7 per cent and fashion up 11.4 per cent.