Aussie Out-Of-Home Sector Continues To Grow In May

Aussie Out-Of-Home Sector Continues To Grow In May

Australia’s out-of-home (OOH) industry has reported a net media revenue of $70.5 million for the month of May, according to the latest figures from the Outdoor Media Association.

Last month’s overall revenue was an increase of 9.6 per cent* compared to May 2016.

Digital OOH net media revenue made up 44.7 per cent of total net media revenue, up from 36.8 per cent from the same period last year.

Category figures for May 2017**

Roadside billboards (over and under 25 square metres) $27.3 million
Roadside other (street furniture, bus/tram externals,
small format)
$20.4 million

 

Transport (including airports, bus internals and train stations) $11.3 million
Retail, lifestyle and other^ $11.5 million

 

*The comparative year-on-year media revenue data reflects adjustments made by members in December 2016, where media revenue was reallocated between month reporting periods. As this is a reallocation between months, the total revenue reported in 2016 has not changed.

** Figures may not add to total due to rounding.

^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media (covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres).