Digital music provider Tuned Global has secured $5.1 million in investment from venture capital firm, Exto Partners. This investment will fund its international expansion into the US and Asia and support the development of a series of innovative digital music services.
“Our music solutions present an outstanding opportunity for many brands including in in the FMCG consumer goods sector, MVNO mobile networks, as well as the food and beverage, entertainment or sport industries. Tuned Global connects directly with audiences to offer the music that everyone wants, while providing these brands with deep insights into their customers,” said Con Raso, managing director, Tuned Global (pictured above).
Tuned Global creates highly disruptive music apps that provide as much value to the brand as it does to the user. It uses unique technology to insert engaging content that delivers immediacy and personality. The company has agreements in place with the leading music labels, to provide comprehensive digital music services to suit every user’s personal tastes.
Will Deane, managing director of Exto Partners has joined the board of Tuned Global as part of this investment. He believes that Tuned Global’s growth has been extraordinary and thinks the next twelve months will be even more exciting.
Deane said: “We initially invested in Tuned Global 18 months ago and have been thrilled with its growth. It originally provided music solutions to a small number of blue chip customers in Australia, such as JB Hi-Fi, Coles and FlyBuys, Samsung, Coca Cola and McDonalds and is now signing some amazing customers in the USA, Indonesia, Philippines, Thailand, Singapore, Hong Kong and South America.”
Exto Partners focuses primarily on high growth business to business technologies that can change industries. The private equity investment firm has invested in Tuned Global, due to its a unique approach for delivering hyper engaged mobile users for its brand customers and delivering amazing data analytics and business insights.
“We have no doubt that Tuned Global’s international expansion, significant customer growth and high rate of end user adoption will make it one of Australia’s real start-up success stories,” concluded Deane.