Australia continued its unprecedented award winning year this morning when Australian agencies picked up nine gold and two silvers at the prestigious IAB Mixx Awards in New York.
"What do they put in the water in Australia?" was how one IAB Mixx judge put it following a hugely successful event for the Aussies.
The Awards, which honour the world’s best interactive advertising campaigns, was dominated by Australia, with Leo Burnett Sydney in particular enjoying rich pickings. (see winning spots below)
It was Leo Burnett Sydney & Chicago that took out the top prize (Best in Show) for Coca-Cola's ‘Small World Machines’ campaign.
The agency also took home the award for best digital out-of-home for the same campaign, while it also scored the first ever Special Innovation: Can't Be Contained award.
GPY&R Melbourne was the other big winner in New York, picking up two awards for its hugely successful ‘Mobile Medic’ for the Australian Defence Force – the first medically diagnosable advertising created for the Defence Force.
Australia continued on its roll when Visual Jazz Isobar won in the Branded Utility category for 'VicRoad Unlock the Gird', while the agency also grabbed silver in the Clicks-to-Bricks category for 'Denim Seeks Soulmate' for David Jones'.
The night started with a double win for Australia when Reactive and Leo Burnett Melbourne scooped honours in the Direct Response & Lead Generation categories.
Leo Burnett Melbourne kept the wins coming in Not-for-Profit category for its SEEK Volunteer campaign, while there was also congratulations for M&C Saatchi's Mark Agency which took silver for ‘Brand Destination Site for Build’ category thanks to Chrome for Google AU.
BEST-IN-SHOW: The Coca-Cola Company and Leo Burnett Sydney and Chicago for "Small World Machines"
Direct Response and Lead Generation GOLD: SEEK Volunteer and Leo Burnett Melbourne for "Volunteer to Promote Volunteering"
Mobile Advertising: GOLD: Defence Force Recruiting, GPY&R Melbourne and VML for "Mobile Medic"
Not for Profit/Public Service: GOLD: SEEK Volunteer and Leo Burnett Melbourne for "Volunteer to promote volunteering"
Special Innovation Category – Can't Be Contained! (NEW) GOLD: The Coca-Cola Company and Leo Burnett Sydney and Chicago for "Small World Machines"
Brand Destination Site: SILVER: Google Australia, M&C Satchi's Mark and North Kingdom for "Build With Chrome"
Branded Mobile Application: GOLD: Defence Force Recruiting, GPY&R Melbourne and VML for "Mobile Medic"
Digital Out-Of-Home: GOLD: The Coca-Cola Company and Leo Burnett Sydney and Chicago for "Small World Machines"