Aussie agencies dominate at IAB Mixx Awards in New York

Aussie agencies dominate at IAB Mixx Awards in New York
SHARE
THIS



Australia continued its unprecedented award winning year this morning when Australian agencies picked up nine gold and two silvers at the prestigious IAB Mixx Awards in New York.

"What do they put in the water in Australia?" was how one IAB Mixx judge put it following a hugely successful event for the Aussies.

The Awards, which honour the world’s best interactive advertising campaigns, was dominated by Australia, with Leo Burnett Sydney in particular enjoying rich pickings. (see winning spots below)

It was Leo Burnett Sydney & Chicago that took out the top prize (Best in Show) for Coca-Cola's ‘Small World Machines’ campaign.

The agency also took home the award for best digital out-of-home for the same campaign, while it also scored the first ever Special Innovation: Can't Be Contained award.

GPY&R Melbourne was the other big winner in New York, picking up two awards for its hugely successful ‘Mobile Medic’ for the Australian Defence Force – the first medically diagnosable advertising created for the Defence Force.

Australia continued on its roll when Visual Jazz Isobar won in the Branded Utility category for 'VicRoad Unlock the Gird', while the agency also grabbed silver in the Clicks-to-Bricks category for 'Denim Seeks Soulmate' for David Jones'.

The night started with a double win for Australia when Reactive and Leo Burnett Melbourne scooped honours in the Direct Response & Lead Generation categories.

Leo Burnett Melbourne kept the wins coming in Not-for-Profit category for its SEEK Volunteer campaign, while there was also congratulations for M&C Saatchi's Mark Agency which took silver for ‘Brand Destination Site for Build’ category thanks to Chrome for Google AU.

AUSTRALIAN WINNERS:

BEST-IN-SHOW: The Coca-Cola Company and Leo Burnett Sydney  and Chicago for "Small World Machines"

Direct Response and Lead Generation GOLD: SEEK Volunteer and Leo Burnett Melbourne for "Volunteer to Promote Volunteering"

Mobile Advertising: GOLD: Defence Force Recruiting, GPY&R Melbourne and VML for "Mobile Medic"

Not for Profit/Public Service: GOLD: SEEK Volunteer and Leo Burnett Melbourne for "Volunteer to promote volunteering"

Special Innovation Category – Can't Be Contained! (NEW) GOLD: The Coca-Cola Company and Leo Burnett Sydney and Chicago for "Small World Machines"

Brand Destination Site: SILVER: Google Australia, M&C Satchi's Mark and North Kingdom for "Build With Chrome"

Branded Mobile Application: GOLD: Defence Force Recruiting, GPY&R Melbourne and VML for "Mobile Medic"

Digital Out-Of-Home: GOLD: The Coca-Cola Company and Leo Burnett Sydney and Chicago for "Small World Machines"

http://www.youtube.com/watch?v=VhqnWyYtfBc

http://www.youtube.com/watch?v=fcbUP59MfeE

http://www.youtube.com/watch?v=hOizUmd4Vbc

Please login with linkedin to comment

Latest News

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]