Attitude Foundation And ANZ Engage Taste Creative For New TV Series Promoting Inclusion

Attitude Foundation And ANZ Engage Taste Creative For New TV Series Promoting Inclusion
B&T Magazine
By B&T Magazine



The Attitude Foundation together with its principle partner ANZ, have selected award-winning production company Taste Creative to film a television series promoting the valuable contribution of people with disabilities within Australian communities.

This forms an important milestone for the Foundation which since being founded in 2014 by Graeme Innes, Australia’s former Disability Discrimination Commissioner, has worked to secure funding from industry and government for the production.

“Taste Creative shares common values with ANZ and the Attitude Foundation with respect to its work and vision being rooted in inclusive projects that seek to empower people with disabilities,” says Christine Linden, a Director of the Attitude Foundation and General Manager, Regional Business Banking, ANZ.

“Alongside their productions that give voice to marginalised Australians, we were pleased to discover that Taste Creative also employs many people with disabilities, including participants in inclusive filming workshops with their not-for-profit sister organisation, Bus Stop Films.

“ANZ is proud of its unique partnership with the Attitude Foundation and our two-year financial commitment to assist the Foundation in providing a voice to the four million Australian’s with a disability. This partnership forms part of ANZ’s commitment to accessibility and inclusion in our workplace and communities

“Graeme Innes and I were pleased to meet with Taste’s co- founders Genevieve Clay-Smith and Henry Smith today at ANZ to officially welcome them to this important project which we envisage will support the ongoing shift in how Australians view disability,” says Ms Linden, who is also ANZ’s Accessibility and Inclusion Plan Chair.

Last week Taste’s sister company, Bus Stop Films was awarded the Community Organisation Award at the Human Rights Awards, for it’s contribution to creating more inclusion in the film industry. Co-founder of Taste, Genevieve Clay-Smith was also named the 2015 NSW Young Australian of the Year and in 2009 won Tropfest with the inclusively made film Be My Brother.

Ms Clay-Smith explains, “As a creative agency with a passion for inclusion and diversity, we exist to engage, inspire and move people through the art of storytelling, to help shape positive change around the world.”

Graeme Innes noted the alignment between Taste & Attitude Foundation as a key driver of the decision to partner with this production company, “I have advocated for a long time that there is a need to highlight the person first not the disability on our screens.”

The Attitude Foundation and Taste Creative will begin filming in 2017.

ANZ was recently awarded for its ongoing service to Australian communities, winning the Employee Volunteering Award at the Volunteering Victoria State Awards for the work it is doing with Attitude and other community organisations.




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