Attempts To Shame Snoozing BBC Journos Backfires For The Sun

Attempts To Shame Snoozing BBC Journos Backfires For The Sun
SHARE
THIS



Rupert Murdoch’s UK tabloid The Sun has used its front page on Wednesday to try and shame journalists at the national broadcaster, the BBC, who were photographed by a disgruntled colleague apparently sleeping on the job.

Under the headline “Here is the Snooze”, the print and online story quotes an unnamed source that said night-shift workers at the BBC regularly dozed on the job and that in a 12-hour shift some do only “around an hour of work” and all at the taxpayers’ expense. You can read the full Sun story here.

Screen Shot 2017-11-17 at 7.40.32 am

The article includes a string of sleeping staffers apparently taken over a four-year period by their aggrieved colleague. However, it’s unclear exactly what roles the sleepy staffers actually performed at the BBC despite claims they were journalists.

Screen Shot 2017-11-17 at 7.38.21 am

But the BBC press office was having none of it and immediately fired back a tweet that – “even with our eyes closed” – showed a graph that 57 per cent of Brits trusted news produced by the BBC over just 0.3 per cent for The Sun.

Screen Shot 2017-11-17 at 7.32.52 am

While another BBC journalists, Quentin Sommerville, tweeted a powerful image of himself a sleep wearing a flak-jacket in a war zone.

Screen Shot 2017-11-17 at 7.35.07 am

While others took to social media to excuse The Sun of sensationalism and attacking the victim when the real story was probably overworked and underpaid staff.

Screen Shot 2017-11-17 at 7.37.08 am

Screen Shot 2017-11-17 at 7.37.35 am

Latest News

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Shining The Light On Classic Out Of Home For Impact And Engagement
  • Advertising
  • Media

Shining The Light On Classic Out Of Home For Impact And Engagement

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]

Media i Awards 2018 Winners Announced
  • Media

Media i Awards 2018 Winners Announced

The Media i Awards, recognising media sales excellence, were announced last night at a sold-out awards ceremony in Sydney. Voted by peers, the Media i Awards acknowledge the important role media sales representatives play in the continual pursuit of media advertising excellence. Introduced in 2011, the Media i Awards are the only awards dedicated to […]