Atomic 212 Snags Andrew Lowdon From The UK As New Head Of SEO

Atomic 212 Snags Andrew Lowdon From The UK As New Head Of SEO
B&T Magazine
By B&T Magazine



Atomic 212 has brought UK search expert Andrew Lowdon into the fold as head of SEO. The move follows the promotion of former head of search and data Tom Sheppard to the position of general manager of media technology in late 2015.

Lowdon brings with him specialist digital knowledge and experience of the multinational digital markets, and an in-depth knowledge of the Owned, Paid and Earned mix.

In the UK, Lowden led the SEO, SEM, CRO and web development charge for London based Search Marketing agency, Epiphany. His track record is impressive, overseeing award winning campaign Sounds of Street View, and working with top tier international clients.

Andrew Lowden

Andrew Lowdon

“What interests me most is understanding how we can engage with a user at various stages of the journey. Understanding consumer trends, and then communicating to them,” Lowdon said.

Lowdon has already begun working across the breadth of Atomic 212o’s clients, which include TAB, Mortgage Choice and AMP, just to name a few. Andrew will be overseeing a team of search specialists and strategists, and is keen to leverage these strengths within the agency’s broader holistic offering.

“Atomic 212 has offered me a great opportunity to really help develop its offering, to take the agency toward its goal of becoming the market leader,” he added. “The agency is in a position to keep growing on its strengths year-on-year. That is definitely something I want to be part of.

“The Australian market presents some great opportunities for growth. There’s a big push on content, which is an essential part of any digital strategy. The SEO channel is strict and unforgiving at times, but you are only there by merit. It offers a great platform to build brands online, through strategic acquisition and retention methods,” he added.

Atomic 212 CEO Jason Dooris is excited to bring Andrew into the agency. “Andrew really stood out with his knowledge of SEO, Content and Outreach, and his integrated way of thinking fits perfectly with Atomic’s holistic offering.” Dooris said.




Please login with linkedin to comment

andrew Lowdon KDPR

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]