Atomic 212° Boss Jason Dooris Slams Speculation It Cheated On Its Award Entries

Atomic 212° Boss Jason Dooris Slams Speculation It Cheated On Its Award Entries
SHARE
THIS


What best describes you?

The CEO of leading independent agency, Atomic 212°’s Jason Dooris, has countered murmurings about the legitimacy of some of the agency’s entries into industry awards.

Atomic 212° was voted Independent Agency Of The Year at last Friday’s B&T Awards and were Agency Of The Year in 2016.

However, the concerns relate to Atomic 212°’s Agency Head of The Year Award that it received from Campaign Asia in 2015/2016.

Although the allegations relating to Atomic 212°’s entry aren’t entirely clear, it’s believed that some of the detail of the entry wasn’t as transparent it could have been and there’s even been suggestions it included work not done by Atomic 212°, a claim Dooris rejects.

In a statement sent to B&T (which you can read in full at the bottom of this article), Dooris said it was “important to address the issue” and he wanted Atomic 212°’s win to be “undisputed and celebrated”.

“We have had claims reported back to us that our award submission contained misleading Information. We refute this,” Dooris said.

“While we are aware that an award submission is always going to be open to interpretation, it was never our intention to be ambiguous. We are gratified that the Campaign Asia team supports this view.

“Some of the claims against us were that we were misleading in regard to billings and that some of the brands included in the submission, who were contacted by our competitors, had not worked with us. This is untrue.

“It is common practice for full-service agencies to enlist specialty third-parties and associates within campaigns. We can verify that those which form part of our submission worked with all the brands listed,” he said.

Dooris’ statement read in full:

Sydney December 7th, 2017

It has come to our attention that there is industry speculation about the validity of the Agency Head of The Year Award we received from Campaign Asia 2015/2016.

As an agency that prides itself on its clients, work, team and reputation, it is important to address this issue. We want any award won by Atomic 212° to be undisputed and celebrated.

We have had claims reported back to us that our award submission contained misleading Information. We refute this.

While we are aware that an award submission is always going to be open to interpretation, it was never our intention to be ambiguous. We are gratified that the Campaign Asia team supports this view.

As a new type of agency that combines creative, media, data, technology and many other emerging services under one roof and business, there is a challenge determining where we fit into many awards programs. In competing in awards events, we always seek to find common metrics and values that allow achievements or client value to be compared across service lines. This is no easy task.

After questions were raised, we set about reviewing individual awards from the perspective of the lowest baseline; are our submissions clear and obvious enough? Is the context sufficient to tell the full story we need to tell? Can the juror distinguish between creative achievements, media achievements or technology service and software sales achievements? Does any lack of clarity around these distinctions cloud a jurors’ ability to make accurate comparisons between an Atomic 212° submission and that of another organisation?

As part of this process and review, we identified areas in our submissions which may be of concern to non-full-service agency competitors and immediately contacted Campaign Asia 2016. On Tuesday December 5th, Campaign Asia reviewed the award, this time accompanied by additional and comprehensive providence.

On consideration and full review of the facts, Campaign Asia advised that the award should stand and, after assessment of our entry, it was comfortable we met the submission criteria.

Some of the claims against us were that we were misleading in regard to billings and that some of the brands included in the submission, who were contacted by our competitors, had not worked with us. This is untrue.

It is common practice for full-service agencies to enlist specialty third-parties and associates within campaigns. We can verify that those which form part of our submission worked with all the brands listed.

As we work across many different service lines, disciplines and media channels, it is highly possible that we may be working with client personnel who do not have a media role. Disputed clients mentioned in our submission, whom we have contacted, are prepared to support and validate our work with them.

It is also usual practice for the lead agency to claim the client in its billings.

There was also speculation about a claim in our submission that Stuart Mitchell was Chairman of Atomic 212°. I seek to clarify that Mr Mitchell was a consultant to our Chairman, Barry O’Brien and our Board.

As CEO of Atomic 212°, it is my personal responsibility to ensure the highest standards exist in award submissions at all times. Final approval and review rests with me and I am committed to ensuring our standards are high and consistent now and in future.

Barry O’Brien, Chairman of Atomic 212° said: “I appreciate that some of our competitors may feel parts of our submission are a stretch, however, having worked closely with Campaign Asia, I am satisfied as Chairman, that the evidence of our work and the clients we have done work for, backs up that submission.”

We are exceptionally proud of our people, our clients and our relationships and thank all our clients, who are supporting us over this issue.

Please login with linkedin to comment

Latest News

Four Questions About Connected TVs Everyone Is Asking – Answered
  • Opinion

Four Questions About Connected TVs Everyone Is Asking – Answered

In this guest post, the ANZ country manager for martceh firm dataxu, Matthew Joyce (pictured below), says almost half of Australians have a connected TV and he takes a look at what that means for brands and advertisers… Four in 10 of us have smart TVs at home, and of that, 70 per per cent are Connected TVs (CTV). […]

Opinion

by B&T Magazine

B&T Magazine
TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture
  • Media

TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture

Crocmedia has announced the launch of Rainmaker, a dedicated TV production services business to be headed by former Head of Programming and Production at Channel Nine, Tim Cleary. Cleary will draw on his 25 years in the industry to spearhead the creation of bespoke new shows for distribution both in Australia and overseas under the Rainmaker […]

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]