Asprey Creative and Vesco Redesign Health in the Frozen Food Aisle

Asprey Creative and Vesco Redesign Health in the Frozen Food Aisle

Australian manufacturer Vesco has created a superfood frozen meal range with design agency Asprey Creative.

Stephanie Prentice
Posted by Stephanie Prentice

The new Super Nature range combines superfood ingredients in six carefully crafted recipes, creating a bistro style menu that delivers on taste and wellbeing. In an aisle where healthy consumer choices are driven by low calorie options, Super Natureʼs focus on superfood ingredients and bespoke recipes redefines the category.

As a bold market entry, Super Nature required an equally strong visual aesthetic to standout and clearly communicate the health benefits. Asprey Creative developed the brand and applied it across packaging and a website.

Diana Stalteri, brand manager, Vesco commented: “Asprey Creative has done an excellent job bringing the brandʼs inspirational proposition to life in appealing packaging and down to earth, engaging branding.”