The Design Business Association has released the shortlist for this year’s highly coveted international Design Effectiveness Awards, with the Collective Design Consultants shortlisted.
The Collective’s shortlisted entry for Robert Oatley Vineyards showcased the effect of the change in packaging had on the brand:
- Sales increased by 301% in 24 months following the packaging changeover with no additional support from advertising or promotion
- 52% reduction in label costs
- 36% reduction in bottle costs
- Faster label application
- Over 1,000 new listings.
With a judging panel made up of design and marketing heads from brands such as BBC, Victoria and Albert Museum, The Body Shop, Pepsico, British Gas, Tesco, Orange Innovation UK and the Prime Minister’s Office, the DBA Design Effectiveness Awards demonstrate the actual as well as perceived value of design, with rigorous criteria and two rounds of judging just to get to the shortlist.
The Gold, Silver and Bronze status of The Collective’s entry will be announced at the awards ceremony on 12 February 2015 at Tobacco Dock, London.
The DBA’s CEO Deborah Dawton says: “The DBA Design Effectiveness Awards are unique in that they reward design that has made a demonstrable impact, which requires real partnership between agency and client, a clear vision, and a huge amount of hard work.
“Winners of these awards range from blue chip brands to business start ups; what unites them is their use of design to solve business problems: to drive innovation, engage customers, redesign services and reposition brands. Getting onto the shortlist for these awards is a huge achievement and I can’t wait to congratulate all the winners at the Award Ceremony in February.”
The Collective was founded in 2002 by Margaret Nolan and Rowena Curlewis.