ARN’s iHeartRadio Launches New Offerings

ARN’s iHeartRadio Launches New Offerings
SHARE
THIS



A crowd of media buyers and advertisers gathered at the X Studio in Kings Cross last night to hear about the new offerings of radio streaming service iHeartRadio, as well as listening to Grammy nominated artist Hozier.

Welcomed by Simon Joyce, CEO of newly formed content marketing agency Emotive, Joyce outlined the new initiatives and how brands can get involved.

One of the new ways of trying to engage audiences is the launch of the iHeartRadio countdown. It’ll be 20 songs each Sunday, broadcast through the Australian Radio Network’s (ARN) station KIIS1065.

Joyce explained: “There is actually a fundamental difference to what’s out there, and that is Matty Acton will host it, alongside a superstar talent in the US. It will be available on demand via iHeartRadio, and will syndicated on KIIS.” Acton is a radio presenter on KIIS.

Daze_mrec_7_Sensible-2

There are also two new channels for music fanatics out there; Dance and Country.

“We’re going to put a new spin on the genre that is ‘dance’,” said Joyce, “we’ll work with some of those renowned, established and up and coming DJs and producers. This will be a weekly program.”

Alongside the new boppy dance channel will be the mellow and instrument-laden country music.

Country music isn’t really well catered for in commercial radio, said Joyce “but it’s massive genre in its own right”.

The live events offering, iHeartRadio Live, is another way for brands to connect, with telco Optus sponsoring the event last night.

“This signifies the start of us having an ongoing presence in what will be the dominant events program in Australia,” claimed Joyce.

The aim of these new initiatives, he explained, is to drive conversation around iHeartRadio, with brands able to partner with new content.

The Australian version of iHeartRadio launched in September 2013, off the back of the success seen in the US.

If you’re unsure what iHeartRadio is, Joyce likened it to Foxtel, “but free and it’s audio and there’s no cord”.

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's Awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Alexa Skill Launches In Alexa Skills Store
  • Media
  • Technology

Fox Sports Alexa Skill Launches In Alexa Skills Store

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]

Convenience Advertising Launches National Digital Network
  • Advertising
  • Media

Convenience Advertising Launches National Digital Network

Australian out-of-home media company Convenience Advertising today unveiled its new world-first digital narrowcast network. The new advertising and content platform, CaptiVision sees a network of interactive digital screens installed across Convenience Advertising’s footprint of bathrooms in Australia’s leading premium locations, including high-traffic airport and retail shopping centres such as Sydney Airport and Chadstone Shopping Centre. Designed to meet the increasingly […]