Australian Radio Network (ARN) and Twitter Australia have unveiled the radio network’s new-look greenroom, an innovative space at the ARN studios that Twitter has especially decked out with its latest social media technology to provide exciting new ways for on-air talent and their VIP celebrity guests to connect with the audience.
The ARN Greenroom is a relaxed and fun space decked out with some of the latest innovations from Twitter, all designed to make it easier than ever for fans to engage live with celebrities and on-air talent.
Featuring the ARN GIF Booth powered by Twitter Mirror, Australia’s first permanent GIF Booth, celebrity guests, artists and on-air talent can quickly and simply create personalised GIFs to be Tweeted in real-time. This fun concept was used for the first time at the recent TV Week Logie Awards, where Aussie TV talent created GIFs for fans.
Twitter has also fitted the ARN Greenroom with a custom built Twitter Mirror for guests to Tweet autographed selfie pics, the only permanently mounted mirror anywhere in the world outside of a Twitter office. And for those stars on the go, there is also a freestanding Twitter Mirror that will be used in the ARN studios and on the road at events.
The new social hub will be utilised by all of ARN’s on-air talent and guests across KIIS 1065, WS FM101.7, The Edge 96.ONE and iHeartRadio in different ways, but ultimately it will be a place where fans can interact through special Twitter Q&A events, extended interviews and check out Tweets showing what their favourite celebrities and artists do pre- and post-interview, extending the content-rich opportunities that these ‘behind-the-scenes’ glimpses can bring.
The ARN Greenroom is also decked out with a range of Twitter-themed treats, snacks and other surprise gifts for guests.
ARN’s national marketing director, Anthony Xydis, said the new Greenroom was an extension of the company’s already strong social media engagement with audiences.
“As a socially engaged media and entertainment business, ARN are dedicated to reaching our audiences wherever they are. We’re pleased to be able to partner with Twitter to make it easier than ever for our brands’ fans to maintain strong connections with their favourite on-air talent and celebrities,” he said.
“The elements of our new green room add a fun new approach and an exciting dimension to how our listeners interact with their favourite celebrities that feature on their favourite stations, particularly when led by the personalities that they love such as KIIS 1065’s Kyle & Jackie O and WS FM101.7’s Jonesy & Amanda.”
Twitter Australia partnerships manager, Chris Ledlin said, “Radio and Twitter go hand in hand as they are both live, public and conversational formats. For years we’ve seen ARN stations and talent embrace Twitter to help fans get closer than ever before to their favourite presenters and local and global celebrity guests, and we can’t wait to see what they’ve got in store for fans from the Twitter tricked-out ARN Greenroom.”