ARN And Twitter Team Up For New Talent Green Room

SHARE
THIS



Australian Radio Network (ARN) and Twitter Australia have unveiled the radio network’s new-look greenroom, an innovative space at the ARN studios that Twitter has especially decked out with its latest social media technology to provide exciting new ways for on-air talent and their VIP celebrity guests to connect with the audience.

The ARN Greenroom is a relaxed and fun space decked out with some of the latest innovations from Twitter, all designed to make it easier than ever for fans to engage live with celebrities and on-air talent.

Featuring the ARN GIF Booth powered by Twitter Mirror, Australia’s first permanent GIF Booth, celebrity guests, artists and on-air talent can quickly and simply create personalised GIFs to be Tweeted in real-time. This fun concept was used for the first time at the recent TV Week Logie Awards, where Aussie TV talent created GIFs for fans.

Twitter has also fitted the ARN Greenroom with a custom built Twitter Mirror for guests to Tweet autographed selfie pics, the only permanently mounted mirror anywhere in the world outside of a Twitter office. And for those stars on the go, there is also a freestanding Twitter Mirror that will be used in the ARN studios and on the road at events.

The new social hub will be utilised by all of ARN’s on-air talent and guests across KIIS 1065, WS FM101.7, The Edge 96.ONE and iHeartRadio in different ways, but ultimately it will be a place where fans can interact through special Twitter Q&A events, extended interviews and check out Tweets showing what their favourite celebrities and artists do pre- and post-interview, extending the content-rich opportunities that these ‘behind-the-scenes’ glimpses can bring.

The ARN Greenroom is also decked out with a range of Twitter-themed treats, snacks and other surprise gifts for guests.

ARN’s national marketing director, Anthony Xydis, said the new Greenroom was an extension of the company’s already strong social media engagement with audiences.

“As a socially engaged media and entertainment business, ARN are dedicated to reaching our audiences wherever they are. We’re pleased to be able to partner with Twitter to make it easier than ever for our brands’ fans to maintain strong connections with their favourite on-air talent and celebrities,” he said.

“The elements of our new green room add a fun new approach and an exciting dimension to how our listeners interact with their favourite celebrities that feature on their favourite stations, particularly when led by the personalities that they love such as KIIS 1065’s Kyle & Jackie O and WS FM101.7’s Jonesy & Amanda.”

Twitter Australia partnerships manager, Chris Ledlin said, “Radio and Twitter go hand in hand as they are both live, public and conversational formats. For years we’ve seen ARN stations and talent embrace Twitter to help fans get closer than ever before to their favourite presenters and local and global celebrity guests, and we can’t wait to see what they’ve got in store for fans from the Twitter tricked-out ARN Greenroom.”

Please login with linkedin to comment

Latest News

Aussie Netflix Watchers Vote The Brand Number One For Consumer Advocacy
  • Marketing

Aussie Netflix Watchers Vote The Brand Number One For Consumer Advocacy

Aussie Netflix customers are the strongest advocates for the brand reveals the latest findings of the the YouGov 2017 Brand Advocacy Rankings. The rankings are calculated by measuring recommend scores among each brand’s customers for the twelve-month period through October 2017. Interestingly, car-maker Volkswagen, savaged after 2016’s emissions scandals – has topped the YouGov list for […]

by B&T Magazine

B&T Magazine
Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation
  • Marketing

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation

SAP Australia today launched its 2017 Australian Digital Experience Report, revealing that Australian businesses have significantly improved the digital experience they provide, closing the gap to what consumers expect. However, while performance has improved, consumers are still more likely to be unsatisfied with digital experiences than delighted by them.  The report, based on results from […]

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership
  • Campaigns

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership

Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex. The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials. Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine