Are You Prepared To Be Tatvertised? (See: “Win” A Full Back Tattoo)!

Are You Prepared To Be Tatvertised? (See: “Win” A Full Back Tattoo)!
SHARE
THIS



Are you a vibrant female seeking a dragon tattoo? If so publisher Hachette has your back. Quite literally.

The publisher, in conjunction with Sydney creative outfit, Joy Agency, is looking for a brave female to go under the needle to promote the fourth installment of the Millenium series, The Girl in the Spider’s Web.

Labelling the stunt ‘Tatvertising’, the lucky ‘victim’, who the organisers hope “embodies the same spirit” as the star of the series – and first book, The Girl With The Dragon Tattoo – Lisbeth Salander, will undergo two four-hour inking sessions at renowned Bondi tattooist Kaleidoscope.

Zoe Young from Joy agency told B&T: “The idea for the campaign launching The Girl in the Spider’s Web came from the insight that Lisbeth Salander has reached a cult status amongst people who have read the books.

“We were presented with a great creative opportunity to give die hard fans a chance to mark her return by doing something that really lives up to her fiercely defiant character.”

The campaign will follow the successful candidate through the two permanent tattoo sessions, with the end result being that they become ‘the back’ of a national campaign, with their tat photographed and emblazoned across outdoor media throughout Australia.

“The ideal candidate,” added Zoe, “therefore, is someone who embodies the same fearless and rebellious nature as Lisbeth.”

So if you know any psychopathic masochists, encourage them to click here for more details!

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine