Apple Takes Top Spot For Second Month Running In Facebook’s April Hot Topics

Apple Takes Top Spot For Second Month Running In Facebook’s April Hot Topics
SHARE
THIS



The latest data from Facebook has revealed Apple’s iPhone 7 remains top of mind for the platform’s users, continuing its conversation domination since March.

Excitement and speculation grew amongst men and women in anticipation of the smart phone’s awaited release. Land Rover also put in a strong performance, closely following Apple to take second place for the most talked about brand.

Older users in particular were very engaged, especially during the announcement of the new Evogue, which sparked widespread interest and conversation. Toyota, NASA and the iPhone 6 took out the remaining three positions to round out the top five.

On Instagram, skincare company Proactiv was successful in connecting to a young female audience with its #TRUEselfie campaign, coming in as one of the most talked about brands for April.

In close competition was clothing brand Marks & Spencer, who were a hit amongst a younger female audience. The announcement of its online launch in Australia got women talking as did news of two new fashion collections.

Beyond brand buzz, April was also a month for reflection in Australia, with people of all ages turning to Facebook and Instagram on Anzac Day. The occasion was the highest-trending topic across both platforms as Aussies acknowledged the nation’s past and present servicemen and shared the “Ode of Remembrance,” an extract from Laurence Binyon’s classic poem “For the Fallen.”

The passing of legendary American musician and actor Prince trended highest amongst an older female audience on Facebook and Instagram. His iconic hit “Purple Rain” was frequently mentioned on both platforms as people paid tribute to his life and career.

Superheroes also remained a popular talking point as Australians prepared for a slew of new film releases, including Marvel’s latest instalment, “Captain America: Civil War.” But it wasn’t just big screen releases that captured attention. Role-playing video game “Dark Souls III” got young males talking on Instagram, and Aussies of all ages flocked to both platforms to discuss the return of the HBO megahit, “Game of Thrones.”

The past month has shown the strong sense of community that a holiday, a sporting event or the return of a much-loved TV show can create. By being involved in these moments and sharing the experience, brands can become part of the wider event and join their audience in a more meaningful way. Here’s the list of what brands Aussie Facebook and Instagram users were talking about.

Facebook brands and products

  • Apple’s iPhone 7
  • Range Rovers
  • Toyota Hilux
  • NASA
  • iPhone 6

Instagram brands and products

  • Marks & Spencer
  • Proactiv
  • Dark Souls
  • Royal Australian Navy

 

Please login with linkedin to comment

Online ads

Latest News

GDPR “Could Be A Content Killer”, Says Expert
  • Advertising
  • Media

GDPR “Could Be A Content Killer”, Says Expert

The way the European Union’s General Protection Data Regulation (GDPR) is interpreted could have a severe impact on publishers, according to one expert. The GDPR was introduced on 25 May 2018 to help consumers protect their data and reshape the way organisations approach data privacy through a consent model. Speaking recently at a roundtable event […]

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.