Apple News Launches In Australia (And Practically Nobody Knows What It Is)

Apple News Launches In Australia (And Practically Nobody Knows What It Is)
SHARE
THIS



Apple’s News app is now available for Australian iPhone and iPad owners, acting as a personalised newsfeed aggregator for digital media.

News Corp and Pacific Magazines are two local news outlets who’ve signed on to the service which basically means readers don’t have to jump between apps or sites.

Apple News replaces Newsstand and allows the user to select topics from magazines, newspapers and websites and filter them into a favourites section.

The app can browse for articles algorithmically or users can put precise requests into a search tab.

Publishers and content providers can create articles within Apple News Format, which automatically optimises articles for iOS devices and allows for audio and video content too.

News Corp has announced its brands will feature on Apple News and include news.com.au, its tabloid newspapers, The Australian Life, Confidential and Fox Sports. Content that is only available to News Corp digital subscribers through its websites, mobile and tablet apps, will not be available through Apple News.

News Corp’s group director of digital product and development, Alisa Bowen, said of Apple News: “‘We believe in engaging with audiences wherever they are, and Apple News is a great distribution and sampling opportunity for our journalism.

‘This is the latest example of News Corp Australia being at the forefront of digital publishing innovation. Our involvement with Apple technology dates back to the launch of the first iPad, for which The Australian had the very first news app in the country.

‘The combination of our brands and Apple News also represents a powerful advertising proposition, and we are currently talking to a number of interested parties about commercial opportunities

‘The fact that third parties such as Apple want to feature original content brands on their apps is further proof, if it were needed, of the high quality engagement that our journalism provides,” she said.

Darren Kerry, head of digital and innovation for Pacific Magazines added: “We see Apple News as a key mobile channel expanding our brands from the publishing model to a mobile content driven future aligned to the changing habits of the modern consumer.”

Clive Dickens, chief digital officer for Seven West Media, said: “With millions of Australian users, and mobile content consumption rising rapidly, Apple News is an opportunity to put Pacific Magazines’ brands and the brands of our clients and stakeholders in front of mobile first consumers.”

 

 

 

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]