Apple Music CEO Apologises For “Women Can’t Find Music” Comment

Apple Music CEO Apologises For “Women Can’t Find Music” Comment

Apple Music head Jimmy Iovine has been forced to apologise after his comments that women struggle to find new music and need help finding songs for when they talk about boys.

Posted by ERIN MARY Doyle

During a TV appearance with R&B star Mary J. Blige, Jimmy Iovine was promoting Apple’s latest product and its new ad featuring Kerry Washington, Taraji P. Henson and Mary J. Blige.

During CBS This Morning, Iovine said the inspiration for the new product: “Women find it very difficult at times — some women — to find music. And this helps makes it easier with playlists, curated by real people.

“I just thought of a problem: Girls are sitting around talking about boys. Or complaining about boys, when they have their heart broken, or whatever. And they need music for that, right? It’s hard to find the right music,” he said. “Not everybody knows a DJ.”

His comments were slammed on social media, excect for Oprah:

Oprah has defended Apple Music boss:

Iovine has since issued an apology: “We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologise.”

Now I’m off to listen to Limp Bizkit, they’re still hip to the cool right?