Apparition Media Are Bringing Back Old School Sign Writing With A Twist

SHARE
THIS


What best describes you?

This year has seen as seismic shift in the evolution of rebel marketing group Apparition Media (Apparition) who specialise in a unique form of marketing, hand–painted murals, which wed the thriving Australian street-art culture to advertisers wanting to connect with the public inimitably.

Co-founders Tyson Hunter, Tristan Minter and Hamish McBride are revitalising the sign-writing discipline of old, thrusting the obsolete craft into relevance by moving it into the digital space.

From painting murals for free in 2014, the business has exploded in 18 months with over 100 murals painted, another 15 sites added to an ever-expanding portfolio and 15 employees added to their payroll. The business has experienced 400 per cent growth in the last 12 months and Apparition are on track to turn over two million dollars this financial year.

Apparition Media Show Reel from Apparition Media on Vimeo.

Apparition murals aren’t average – the artistic team are often seen hanging over the sides of buildings, 15-stories high, painting 200sqm pieces of art. For each design completed, video content and photography detailing the creation is shared online. Images of Apparition works have reached the front page of Reddit, receiving 1.2 million views.

The team have created murals for the likes 2oolander (Zoolander 2), the game, Halo 5 and the footwear brands, Nike and Vans. Roadshow, Samsung, Disney and Marvel have most recently been added to Apparition’s expanding roster of global clients.

Inspired to start the business in 2014 after seeing a worn billboard advertisement for The Dark Knight movie on an old milk bar in Melbourne’s Preston, and thinking how much better it would look if it were hand painted, the trio got to work creating free murals for brands they wanted to work with in the hope they’d get noticed.

“One day we got a phone call from Universal McCann – they had won the Coca-Cola Amatil account and asked us to present,” said Hunter.

“I flew up, presented and, when I walked out, called Tristan and Hamish and said I had a really good feeling about it. Sure enough, we won it and have never looked back – we’ve seen a steady stream of international clients come knocking on our door ever since.”

An initial lack of specific industry knowledge was not the challenge for Apparition Media, it was finding clients to take a risk with them and while the business is rapidly expanding those who have been there since the start remain consistent, from their original staff all the way to their first clients.

“Dulux has sponsored us from the off and Bank of Melbourne was one of our first big clients. They have both shown us exceptional levels of ongoing support throughout our trajectory,” said Minter.

“We still work with them today, seek their advice and collaborate on projects. We foster great relationships with all our clients in fact, and this will always remain part of our business model.”

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]