APN Outdoor Transit Portfolio Moves Up With The MOVE Data

APN Outdoor Transit Portfolio Moves Up With The MOVE Data
SHARE
THIS



On the back of the OMA’s most recent data release, made live in mid-October, outdoor company APN Outdoor has reasserted the strong reach of its transit format.

Essentially this refreshed data release indicates a 9.7 per cent increase in the transit format when compared to last year’s MOVE data. The increase was partly due to the overall growth seen across outdoor audiences, but predominantly due to improvements in the way that transit is measured.

Janine Wood, general manager – marketing, APN Outdoor commented on the growth: “This year’s MOVE data refresh, has boosted our confidence in transit with the format doing so well. We have always known that the transit measurement methodology could be improved and as a result of the 2015 data refresh, MOVE now provides a truer representation of the visibility and impact transit formats have on consumers, and better indicates what a powerful format transit is.”

The transit measurement methodology now accounts for;

  • additional consideration of pedestrian audiences whilst vehicles pass through busy intersections
  • the visibility of vehicles that are ‘Not in Service’ but still out and about
  • the visibility of external transit formats among passengers alighting a vehicle (to be in line with the methodology for external rail formats)
  • The varying speeds of buses, trams and cars, and the resulting increase in the opportunities to see external transit formats among those travelling in cars.

APN Outdoor have a 95 per cent coverage of all national metro areas. The outdoor leaders continually invest in research to prove the power of outdoor and specifically the transit medium.

In APN Outdoor’s 2014’s flagship study, The Attention Economy; undertaken with research partners Millward Brown, Transit was revealed as the most recalled outdoor media format with 54 per cent of respondents recalling seeing ads on transit in the past seven days. Earlier this year the outdoor leaders revealed an additional study, tethered to the Attention Economy, called #myrealworld, which furthered the investigation into transit media delving into the role and influence of transit in the everyday lives of ordinary Australians.

Each of these studies has contributed to further proving transit media as unobtrusive, non-disruptive and even a welcomed distraction, and it is for these reasons that the ad avoidance of this format is particularly low in comparison to other forms of advertising.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]