The expansion of APN Outdoor’s network continues, with the company winning a competitive tender for the exclusive rights to develop a new portfolio of signage on the Princes and Western Freeways in Melbourne.
As part of the new contract with VicRoads, APN Outdoor will build 10 new signs on both freeways, offering advertisers freestanding and bridge-mounted digital and classic signs.
The new agreement between APN Outdoor, which also holds advertising contracts for the Tullamarine Freeway and CityLink in Melbourne, and VicRoads is effective now.
The first of the new sites are expected to be developed by mid-2019.
APN Outdoor CEO and MD James Warburton said, “We are delighted to extend our relationship with VicRoads and add to our already strong portfolio of consumer connection points on Melbourne’s key freeways.
“APN Outdoor offers advertisers the most comprehensive outdoor network nationally and the addition of the new signage on the Princes and Western Freeways will make that network even stronger.”
The Princes Freeway is the only direct link between Geelong, which is Victoria’s second largest city, and Melbourne, while the Western Freeway is the gateway to Melbourne’s growing western suburbs and beyond to Victoria’s spa and wine country, including the popular Ballarat and Daylesford regions.