APN Outdoor Celebrates The Melbourne Cup With VRC & Grey Melbourne

APN Outdoor Celebrates The Melbourne Cup With VRC & Grey Melbourne
SHARE
THIS



With all eyes on Flemington for the Melbourne Cup Carnival, APN Outdoor teamed up with The Victoria Racing Club (VRC) to share the real-time excitement far and wide using the outdoor leaders’ premium Elite Screen inventory in Melbourne.

Using the iconic Young and Jackson billboard that presides over Federation Square as a centre piece; along with two other high profile sites in Melbourne (St Kilda Junction and Moonee Ponds), live results from the 2015 Emirates Melbourne Cup and Crown Oaks races; as well as highlight’s from the days’ fashion were shared instantaneously, ensuring that spectators in the city’s centre (where the race is shown on the big screen), got the full, trackside experience.

Lisa Patroni, EGM, brand, marketing & international development, VRC said: “Each year the Melbourne Cup Carnival truly does stop the nation and we are always looking for exciting and inclusive ways to share this with those who can’t make it to Flemington. APN Outdoor’s Elite Screens allowed us to facilitate instantaneous messaging, with live updates in key areas around Melbourne that were able to announce the winner mere moments after the finish, as well as fashion updates, as new fashion trends were spotted over the course of the day.”

Janine Wood, general manager- marketing, APN Outdoor added: “Here at APN Outdoor we love to get behind iconic Australian events and this of course includes sharing in the excitement of the Melbourne Cup Carnival. The premium, high traffic locations of our Elite Screens enable us to speak to an enormous amount of people who are out and about and looking for something compelling to grab their attention.

“The prominence of our screens, coupled with sophisticated and responsive technologies we use, allows us to share breaking news and up to date content instantaneously. The VRC’s execution perfectly demonstrates how we envisage our Elite Screens working overtime for brands, beyond a more traditional advertising campaign, and we applaud them for embracing the technology and abilities of the portfolio to mark yet another successful Melbourne Cup Carnival!”

Please login with linkedin to comment

Tina Arena Transperth

Latest News

Media Execs Weigh In On TV Upfront Season: Starcom Australia CEO Toby Barbour
  • Media

Media Execs Weigh In On TV Upfront Season: Starcom Australia CEO Toby Barbour

The upfront season may have wrapped up, however, media execs in adland are still wrapping their heads around the plethora of new content and programming. With each network promising jam-packed slates for 2019, B&T wanted to find out what media agency executives made of the upfronts, those who the networks are essentially pitching to. So, […]

Chris Bath To Join Network 10 As National Weekend News Anchor
  • Media

Chris Bath To Join Network 10 As National Weekend News Anchor

Network 10 has announced the appointment of Chris Bath as its national weekend news presenter for 10 News First. Bath is one of Australia’s most respected news and current affairs presenters and seasoned journalists. Her career includes 20 years at the Seven Network, where she presented Seven News and hosted Sunday Night from its launch, […]

DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad
  • Advertising
  • Campaigns

DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad

During the weekend of the Bathurst 1000 in October, Volkswagen Commercial Vehicles premiered its ‘Too Powerful For TV’ campaign for the new Amarok V6 Ultimate 580. However, Ad Standards found the commercial to be “unsafe” for showing reckless driving that would breach road rules, and it was subsequently discontinued. Volkswagen and DDB Sydney have since […]

The Dangers Of An Outside-In Approach To Improving A Business
  • Opinion

The Dangers Of An Outside-In Approach To Improving A Business

Peter Shields (pictured below) is expert at assisting individual and collective leadership and author of Leadership Alchemy – a book about transforming business value from the inside out. In this guest post for B&T, Shields takes a look at the “outside-in” approach to assessing any business and the dangers it brings… According to a 2016 report by Consultancy […]

Opinion

by B&T Magazine

B&T Magazine
DrinkWise & Clems Melbourne Launch ‘The Internet Remembers’ For Xmas Partying
  • Campaigns

DrinkWise & Clems Melbourne Launch ‘The Internet Remembers’ For Xmas Partying

DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organization titled ‘The Internet Remembers’. Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Suncorp Chooses Leo Burnett Sydney To Handle Creative For APIA
  • Advertising

Suncorp Chooses Leo Burnett Sydney To Handle Creative For APIA

Financial services group Suncorp has announced the appointment of Leo Burnett Sydney as the new creative agency for over-50s insurance brand APIA. Leo Burnett replaces DDB Melbourne on the account, with the latter left off Suncorp’s creative agency roster following a review earlier this year. Suncorp recently implemented a masterbrand strategy which brings together the […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Remarkable Marketers: Meet Airtasker’s Alexandra Aguirre Tully
  • Marketing
  • Partner Content

Remarkable Marketers: Meet Airtasker’s Alexandra Aguirre Tully

There are some pretty remarkable people in our industry, each offering their own unique perspective to adland. While we spend so much time learning about our peers’ career highlights, B&T thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock. So, we’ve recently […]

Partner Content

by Carat

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine