With the Rio 2016 Olympic Games underway and the medal tally growing for the @AusOlympicTeam, APN Outdoor are bringing the latest from Rio; medal updates, social feeds and a running leaderboard, to the streets of Australia through the power of Digital Outdoor.
Embarking on a long term partnership earlier this year, APN Outdoor and the Australian Olympic Committee had the joint vision of sharing the Olympic Spirit with the Australian community in a way they had not yet explored until this year.
Engaging APN Outdoor as a media partner has allowed the Australian Olympic Team to communicate with Australians when they are out and about, on the road and in their local communities. The ability to showcase and congratulate Aussies athletes, from their moment of selection to their results straight from Rio, and share this in near real time with the fans and supporters back in Australia, adds an exciting element to this year’s Olympic campaign.
Richard Herring chief executive, APN Outdoor commented “We are truly honored to be an Australian Olympic Team Partner and take our responsibility to bring the Olympic spirit to the streets very seriously. In the lead up to the Games we have shared some amazing moments with regards to selection and qualification and now the Games are here it’s all about the action in Rio.
“Since the Opening Ceremony on August 5th we have already shared more than 120 creative variations across our National Portfolio of Elite Screens. This partnership has been an amazing platform to not only showcase the Australian Olympic Team but also to showcase our leading digital assets, their ability to react in real time, share incredible moments through live feeds and bring this to the streets across Australia.”
APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leader in this space.
In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.
In January 2016, APN Outdoor became the Official Outdoor Media Partner of the Australian Olympic Team and have signed on as a Team Partner until Tokyo 2020. The partnership marks the first time the Australian Olympic Team has joined forces with an Outdoor media provider and is indicative of the growth and anticipated trajectory of the medium. With Australian’s spending more time out and about, Outdoor media provides a globally consumed platform that compliments the universal appeal of the Olympic Games as well as the platforms provided by existing media partners.