APN News & Media has announced the details of a major rebrand of the company to Here, There & Everywhere (HT&E).
The first stage of the rebrand was presented today at APN’s annual general meeting, with the official name change receiving the backing of shareholders.
According to APN, HT&E reflects the company’s repositioned portfolio with metropolitan media assets across radio, outdoor and digital, and marks a more strategic and integrated collaboration across its businesses of Australian Radio Network (ARN), Adshel, Conversant Media, and Emotive.
The rebrand follows the significant transformation of the company, with the original name –Australian Provincial Newspapers – directly pointing to the company’s foundations in print.
In the decades since its establishment, APN has transformed and diversified, with the sale of its remaining newspaper assets last year marking the final shift away from traditional publishing.
The company’s CEO and managing director, Ciaran Davis (pictured above), said: “HT&E represents our new direction, as we move from being a holder of media assets to a tier-one media business uniquely placed in the media market.
“It’s not simply a new name and logo – it encapsulates a better proposition for our audiences, advertisers and shareholders.
“This is the first time that a media company in Australia will bring together the critical ‘away from home’ channels of radio, outdoor and digital, enabling advertisers to better engage, influence and drive audience behaviour as we connect and interact with them, wherever they are.
Davis said HT&E is deliberately contemporary.
“Powered by technology, more of our lives are lived on the go – in the car, travelling to work, on mobile devices,” he said.
“Our purpose and ambition is to unlock the power of marketing in motion to grow brands and audiences. When consumers are in motion – or here, there and everywhere – we believe they are more open to marketing messages, and our unique portfolio of assets can help brands and businesses capitalise on that mindset.
“With technology disrupting advertising models and affecting consumer control in the home, we believe advertising revenue will only continue to grow across radio, outdoor and digital. HT&E will allow us to take a strategic position with our assets working closer together, offering unprecedented scale with a central resource set up for cross-platform ideas, research and data.
“We are very excited about this new brand – a true reflection of our unique combination of growth media assets, the strength and reach of our individual brands, and the new direction we are taking, united as HT&E.”
The HT&E rebrand will roll out in the coming weeks.
Brand strategy: Bohemia
Brand name: Bohemia
Brand positioning: Bohemia
Brand design: YOLO