APN News & Media Shows Off New Name & Logo

APN News & Media Shows Off New Name & Logo
SHARE
THIS



APN News & Media has announced the details of a major rebrand of the company to Here, There & Everywhere (HT&E).

The first stage of the rebrand was presented today at APN’s annual general meeting, with the official name change receiving the backing of shareholders.

According to APN, HT&E reflects the company’s repositioned portfolio with metropolitan media assets across radio, outdoor and digital, and marks a more strategic and integrated collaboration across its businesses of Australian Radio Network (ARN), Adshel, Conversant Media, and Emotive.

Here, There & Everywhere (HT&E)

APN’s new name and logo.

The rebrand follows the significant transformation of the company, with the original name –Australian Provincial Newspapers – directly pointing to the company’s foundations in print.

In the decades since its establishment, APN has transformed and diversified, with the sale of its remaining newspaper assets last year marking the final shift away from traditional publishing.

The company’s CEO and managing director, Ciaran Davis (pictured above), said: “HT&E represents our new direction, as we move from being a holder of media assets to a tier-one media business uniquely placed in the media market.

“It’s not simply a new name and logo – it encapsulates a better proposition for our audiences, advertisers and shareholders.

“This is the first time that a media company in Australia will bring together the critical ‘away from home’ channels of radio, outdoor and digital, enabling advertisers to better engage, influence and drive audience behaviour as we connect and interact with them, wherever they are.

Davis said HT&E is deliberately contemporary.

“Powered by technology, more of our lives are lived on the go – in the car, travelling to work, on mobile devices,” he said.

“Our purpose and ambition is to unlock the power of marketing in motion to grow brands and audiences. When consumers are in motion – or here, there and everywhere – we believe they are more open to marketing messages, and our unique portfolio of assets can help brands and businesses capitalise on that mindset.

“With technology disrupting advertising models and affecting consumer control in the home, we believe advertising revenue will only continue to grow across radio, outdoor and digital. HT&E will allow us to take a strategic position with our assets working closer together, offering unprecedented scale with a central resource set up for cross-platform ideas, research and data.

“We are very excited about this new brand – a true reflection of our unique combination of growth media assets, the strength and reach of our individual brands, and the new direction we are taking, united as HT&E.”

The HT&E rebrand will roll out in the coming weeks.

CREDITS

Brand strategy: Bohemia

Brand name: Bohemia

Brand positioning: Bohemia

Brand design: YOLO

 

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]