APN News & Media Shows Off New Name & Logo

APN News & Media Shows Off New Name & Logo
SHARE
THIS



APN News & Media has announced the details of a major rebrand of the company to Here, There & Everywhere (HT&E).

The first stage of the rebrand was presented today at APN’s annual general meeting, with the official name change receiving the backing of shareholders.

According to APN, HT&E reflects the company’s repositioned portfolio with metropolitan media assets across radio, outdoor and digital, and marks a more strategic and integrated collaboration across its businesses of Australian Radio Network (ARN), Adshel, Conversant Media, and Emotive.

Here, There & Everywhere (HT&E)

APN’s new name and logo.

The rebrand follows the significant transformation of the company, with the original name –Australian Provincial Newspapers – directly pointing to the company’s foundations in print.

In the decades since its establishment, APN has transformed and diversified, with the sale of its remaining newspaper assets last year marking the final shift away from traditional publishing.

The company’s CEO and managing director, Ciaran Davis (pictured above), said: “HT&E represents our new direction, as we move from being a holder of media assets to a tier-one media business uniquely placed in the media market.

“It’s not simply a new name and logo – it encapsulates a better proposition for our audiences, advertisers and shareholders.

“This is the first time that a media company in Australia will bring together the critical ‘away from home’ channels of radio, outdoor and digital, enabling advertisers to better engage, influence and drive audience behaviour as we connect and interact with them, wherever they are.

Davis said HT&E is deliberately contemporary.

“Powered by technology, more of our lives are lived on the go – in the car, travelling to work, on mobile devices,” he said.

“Our purpose and ambition is to unlock the power of marketing in motion to grow brands and audiences. When consumers are in motion – or here, there and everywhere – we believe they are more open to marketing messages, and our unique portfolio of assets can help brands and businesses capitalise on that mindset.

“With technology disrupting advertising models and affecting consumer control in the home, we believe advertising revenue will only continue to grow across radio, outdoor and digital. HT&E will allow us to take a strategic position with our assets working closer together, offering unprecedented scale with a central resource set up for cross-platform ideas, research and data.

“We are very excited about this new brand – a true reflection of our unique combination of growth media assets, the strength and reach of our individual brands, and the new direction we are taking, united as HT&E.”

The HT&E rebrand will roll out in the coming weeks.

CREDITS

Brand strategy: Bohemia

Brand name: Bohemia

Brand positioning: Bohemia

Brand design: YOLO

 

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.