APD Expands Marketing Automation Capabilities

APD Expands Marketing Automation Capabilities
SHARE
THIS



Digital services company APD has expanded its marketing automation capabilities with the licensing of the IBM Marketing Cloud across the Asia Pacific region.

Marketers will now be able to analyse a wide range of automated, multi-channel interactions and generate insights to better engage with customers and deliver personalised shopping experiences.

IBM Marketing Cloud provides email marketing, lead management and mobile engagement solution that enable marketers to gain new analytic insights into how a customer engages with a brand across interactions – from the first moment a customer interacts with a brand in a store, to researching comparable items and pricing online, or sharing feedback on their experience with the brand on a social channel.

Already in place at APD is the SmartMailPRO platform, which is powering hundreds of SME organisations across the region.

Paula Harrison, CEO of APD Engage (pictured above), said the new license with IBM is offering APD clients a pathway to upgrade their marketing automation and data collection.

“APD was formed to give our clients a single view of their digital ecosystems,” he said. “Through our work with IBM, our clients will be able to achieve greater results in their campaigns, by gaining insights into how to engage with consumers using relevant messages across a variety of touchpoints. We are already working with current and new clients on the Marketing Cloud platform.”

Harrison added: “APD’s focus on increasing customer value for our clients is a great fit with the IBM Marketing Cloud’s approach to simplifying the complexity of omni-channel marketing and enabling marketers to create exceptional experiences for their customers.”

Please login with linkedin to comment

ALDI. BMF

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]