Digital services company APD has expanded its marketing automation capabilities with the licensing of the IBM Marketing Cloud across the Asia Pacific region.
Marketers will now be able to analyse a wide range of automated, multi-channel interactions and generate insights to better engage with customers and deliver personalised shopping experiences.
IBM Marketing Cloud provides email marketing, lead management and mobile engagement solution that enable marketers to gain new analytic insights into how a customer engages with a brand across interactions – from the first moment a customer interacts with a brand in a store, to researching comparable items and pricing online, or sharing feedback on their experience with the brand on a social channel.
Already in place at APD is the SmartMailPRO platform, which is powering hundreds of SME organisations across the region.
Paula Harrison, CEO of APD Engage (pictured above), said the new license with IBM is offering APD clients a pathway to upgrade their marketing automation and data collection.
“APD was formed to give our clients a single view of their digital ecosystems,” he said. “Through our work with IBM, our clients will be able to achieve greater results in their campaigns, by gaining insights into how to engage with consumers using relevant messages across a variety of touchpoints. We are already working with current and new clients on the Marketing Cloud platform.”
Harrison added: “APD’s focus on increasing customer value for our clients is a great fit with the IBM Marketing Cloud’s approach to simplifying the complexity of omni-channel marketing and enabling marketers to create exceptional experiences for their customers.”