Anything Goes In New Toyota RAV4 Cmpaign From BWM Dentsu

Anything Goes In New Toyota RAV4 Cmpaign From BWM Dentsu

Toyota has unveiled its new look RAV4 model car in a two-part campaign via BWM Dentsu. Launched on Sunday, the campaign takes the ‘anything goes’ attitude of the new RAV4 in two distinctly different creative directions.

Shannon Cuthbert
Posted by Shannon Cuthbert

The campaign consists of a TVC for above the line use, as well as a series of content videos to be hosted online and driven exclusively through digital and social channels.

Asheen Naidu, executive creative director, BWM Dentsu, said the agency was proud to have worked on such an engaging campaign. “The automotive sector is notoriously crowded. To get our message across we couldn’t rely on a cookie-cutter idea or execution – we needed to find a new way to stand out.

“We intentionally took a different approach on this project. Creating bespoke executions for the traditional and digital components of the campaign allowed us to communicate the benefits of the new RAV4 in the way that would work best for each medium.”

The campaign will run across TV, digital and social, including Facebook, YouTube and Instagram.

CREDITS

Brand TVC

Client: Toyota

Brad Cramb- Divisional Manager, National Marketing

Katie Thompson – Corporate Manager, Brand Management & Communications

Hannah Roy – Commercial Communications Manager, National Marketing

David Andrawes – Commercial Communications Coordinator, National Marketing

Agency: BWM Dentsu

Rob Belgiovane – Chief Creative Officer

Asheen Naidu – Executive Creative Director

Kevin MacNamara – Senior Copywriter

Sarah Parris – Senior Art Director

Karl Bates – Executive Planning Director

Andrew Henderson – Senior Account Director

Margot Fitzpatrick – Head of Onscreen

Production Company: Revolver

Stephen Carroll – Director

Tobias Webster – Producer

Post Production: The Butchery

Graeme Pereira – Editor

Billy Wychgel – Grade

Drew Downes – Online

Music and Sound: Nylon

Stuart Welch – Sound Designer

Scott Langley – Music Arranger / Composer

Elise Lindsay – Music Supervision

Karla Henwood – Executive Producer

Warner Chappell – Publishing, “Anything Goes”

Content Videos

Client: Toyota

Brad Cramb- Divisional Manager, National Marketing

Katie Thompson – Corporate Manager, Brand Management & Communications

Hannah Roy – Commercial Communications Manager, National Marketing

David Andrawes – Commercial Communications Coordinator, National Marketing

Agency: BWM Dentsu

Rob Belgiovane – Chief Creative Officer

Asheen Naidu – Executive Creative Director

Kevin MacNamara – Senior Copywriter

Sarah Parris – Senior Art Director

Karl Bates – Executive Planning Director

Andrew Henderson – Senior Account Director

Margot Fitzpatrick – Head of Onscreen

Production Company: Infinity2

Dan Reisinger –Director

Annie Schutt – Producer

Post Production: Infinity2

Morgan Benson Taylor – Post Producer

James Ashbolt – Editor

Music and Sound: Nylon

Stuart Welch – Sound Designer

Elise Lindsay – Music Supervision

Karla Henwood – Executive Producer

Warner Chappell – Publishing, “Anything Goes”

Performers: Rusty and Another Guy

Rusty Berther – Writer/Performer

Mike McLeish – Writer/Performer