Apparently Russian YouTubers enjoy watching dash-cam footage of car crashes. So ad agency BBDo Russia and INTOUCH insurance have created this clever ad which reminds russians to slow down.
If you watch the video, in its entirety without scrolling ahead, you just watch 10 minutes of uneventful driving-with some really shitty edits.
But as soon as the user drags the timeline forward, the thumbnail preview video shows a horrific head on collision with a truck. The words “Don’t Rush” appear after the crash.
Uploaded to YouTube as “MOST TERRIBLE FATAL CAR CRASH EVER”, watch it below: