Dull YouTube Ad Comes To Life When Bored Viewers Get Scrolling

Dull YouTube Ad Comes To Life When Bored Viewers Get Scrolling

Apparently Russian YouTubers enjoy watching dash-cam footage of car crashes. So ad agency BBDo Russia and INTOUCH insurance have created this clever ad which reminds russians to slow down.

B&T Magazine
Posted by B&T Magazine

If you watch the video, in its entirety without scrolling ahead, you just watch 10 minutes of uneventful driving-with some really shitty edits.

But as soon as the user drags the timeline forward, the thumbnail preview video shows a horrific head on collision with a truck. The words “Don’t Rush” appear after the crash. 

Uploaded to YouTube as “MOST TERRIBLE FATAL CAR CRASH EVER”, watch it below:

https://www.youtube.com/watch?v=augMg3iH1ro&feature=youtu.be