Dull YouTube Ad Comes To Life When Bored Viewers Get Scrolling

Dull YouTube Ad Comes To Life When Bored Viewers Get Scrolling
SHARE
THIS



Apparently Russian YouTubers enjoy watching dash-cam footage of car crashes. So ad agency BBDo Russia and INTOUCH insurance have created this clever ad which reminds russians to slow down.

If you watch the video, in its entirety without scrolling ahead, you just watch 10 minutes of uneventful driving-with some really shitty edits.

But as soon as the user drags the timeline forward, the thumbnail preview video shows a horrific head on collision with a truck. The words “Don’t Rush” appear after the crash. 

Uploaded to YouTube as “MOST TERRIBLE FATAL CAR CRASH EVER”, watch it below:

https://www.youtube.com/watch?v=augMg3iH1ro&feature=youtu.be

 

 

Latest News

Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency
  • Advertising
  • Marketing

Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency

Melbourne real estate group Buxton has appointed independent agency James Phillip Design (JDP) to handle strategic, creative and digital duties. JDP managing director James Peltekis said the agency was very excited about the appointment. “We’ve been collaborating with Buxton for a while now, working on their overall brand strategy and refreshing their brand. We’re delighted […]

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]