The Australian arm of Anthem, a global creative brand development agency, has collected a Gold and two Silver awards at this year’s Sydney Design Awards.
From its North Sydney office, Anthem Australia achieved standout, peer recognition within the design community for clients Selleys and Zespri Kiwifruit.
On behalf of the excited and enthusiastic regional Anthem team, Steve Rischmiller, creative director said, “We are all delighted for our clients who backed our creative ideas and gained significantly improved brand recognition through, what is now, award winning design.”
Commenting on the body of work he said of the Gold Award; “After a year in market, it’s great to see the Selley’s ‘Repair & Create’ adhesive range continue to perform with strength. a category that was traditionally plagued with confusion and clutter, we needed to create a range that introduced a consumer framework to address purchase indecision that led to an increase in category walkaway. The end result reinvented the shelf and educated the consumer of product related to task. Navigation became much stronger and the range has increasingly reinforced the Selley’s brand.”