Another Week, Yet Another Zoo Weekly Cock-up!

Another Week, Yet Another Zoo Weekly Cock-up!
SHARE
THIS



Once again Lad’s magazine Zoo Weekly is in a spot of trouble for an article about ‘top ten survival tips for homeless blokes’.

In its latest misdemeanour, the Bauer-owned mag has published an article which makes homelessness less of a serious issue and more of a ‘fun’ outdoorsy adventure.

B&T contacted ZOO Weekly for comment; however our calls had not been returned at the time of publishing.

Zoo Weekly’s article includes tips like “a lot of homeless people recommend getting spruced up in the bathroom at a big shopping mall or supermarket; they’re clean and you’re less likely to be bothered.”

“A collapsible pail you can carry around in a backpack is a good idea too. It’s a movable sink,” is another suggestion. 

Currently there are 105,237 homeless people in Australia.

Council to Homeless Persons CEO Jenny Smith told News Corp “Zoo’s ‘top ten survival tips for homeless blokes’ treats homelessness like some wilderness trekking adventure. In reality, it’s the last stop in a series of often horrible life events.”

“Homelessness isn’t a safari or an adventure, it’s a horrible situation and frankly some people don’t survive it.

“Zoo might like to encourage its readers to think about what sleeping rough in Melbourne is like night after night: cold, lonely and debilitating,” said Smith.

This is just one of many faux pas from the dwindling magazine in the past six months. Earlier this year, Zoo had to remove its ‘special ANZAC centenary issue’ from its social media pages because it featured a bikini-clad model holding a commemorative poppy.

Despite plummeting circulation and the constant bad press, Bauer bosses have stuck by the maligned title. It’s thought that may have something to with the existing license with its UK parent.

Twitter reaction:

 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine