Olympic Gold Medalist Anna Meares Named Ambassador For Optus

Olympic Gold Medalist Anna Meares Named Ambassador For Optus

Cycling champion Anna Meares is the latest Olympic medalist to be name a brand ambassador for Optus.

Meares will appear in the second instalment of the telco’s national ad campaign, Relentless Improvement, that first starred super-fast human Usain Bolt.

The series will look back at Meares’ cycling life and achievements and how she got to where she is today.

“Anna is a remarkable athlete who has achieved unprecedented success on a global level,” said Ben White, acting managing director of product and marketing.

“She demonstrates time and time again that relentless determination is the defining quality that sets her apart from the rest.

“Overcoming what could have been a career-ending injury to win an Olympic medal in 2008 really highlights that Anna will stop at nothing to prove herself.

“Optus will stop at nothing to improve our network and content offering to bring our customers the best in sport and entertainment.”

Meares added: “All athletes can identify with the idea of relentless improvement; it’s the fundamental concept that drives us to achieve our goals – and more than ever as we look towards Rio 2016.

“Competing at the Olympics is a huge moment for any athlete, but it’s not just being at the Games – it’s all of the hard work and commitment that comes before that. A good support network is critical, and it’s great to know Optus is supporting us now and in the years to come.”

Meares is also an ambassador for Cadbury.

Lead image via Cycling News.




Please login with linkedin to comment

Amobee reggie watts

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]