AMP Capital Shopping Centres (AMPCSC) has launched Google cardboard headsets and Samsung VR headsets at the biennial AMP Amplify Festival.
The installation Virtual Voyage, invites participants to use either a Google Cardboard headset, powered by a Google Nexus mobile device, or a Samsung VR Headset, powered by a Samsung Galaxy, for a virtual reality experience. The participants will ‘fly’ through a series of iconic Australian environments.
Belinda Daly, head of shopping centre marketing said Virtual Voyage is about creating a unique point of difference for AMP Capital Shopping Centres.
“The concept uses technology to build on the notion of the customers’ ‘third place’, creating truly unique experiences for visitors to our centres,” Daly said. “These experiences create lasting impressions that encourage longer visits to the centre and encourage customers to return more often.
“We will take Virtual Voyage on a roadshow of our centres, utilising it as part of school holiday activities where we will be able to bring Virtual Voyage and the immersive environments to life through a range of interactive journeys.”
The Amplify Expo festival has been running since 2005 which includes talks, workshops, breakfasts and seed funding events. The festival also has an innovation exhibition which nurtures a culture of curiosity and innovation, building on the ethos of ‘customer first’.
At Amplify Expo, exhibitors showcase their inventions, creativity and resourcefulness by demonstrating how emerging technologies and new ideas can be applied to solve key business challenges. Amplify Expo exhibitors are coached by specialist story-tellers and performance coaches to present their ideas in rich and sensory-immersive ways.