American Newspaper Shows Us What NOT To Do During Gun-Shooting Coverage

American Newspaper Shows Us What NOT To Do During Gun-Shooting Coverage

The Charleston Post & Courier has had to issue an apology after a sticker advertising a gun range was attached to the front page story detailing a church shooting.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

On Wednesday in the Charleston’s Emmanuel African Methodist Episcopal Church, six women and three men were killed by a gunman. Police have arrested a 21 year old, Dylann Roof.

The next day, The Charleston Post and Courier‘s front page ran a sticky-note ad for a gun store over its coverage of the horrific mass murder. The ATP Gun Shop and Range ad was promoting “Ladies’ Night” at the gun range.

The paper received an influx of Facebook comments about the gun advertisement. It quickly apologised for the mistake:

“The front-page sticky note that was attached to some home delivery newspapers on the same day as this tragedy is a deeply regrettable coincidence,” the paper told a Facebook commenter. “We apologise to those who were offended.”

A spokesman for ATP GunShop and Range said the advertisements were planned weeks in advance and though it was “terrible timing”, the gun store “had no control over it”.