All The Winners From PRIA’s 2015 Golden Target Awards
Last night saw the 39th Public Relations Institute of Australia (PRIA) Golden Target Awards (GTAs) held at the Hotel Grand Chancellor, Hobart, Tasmania, as part of PRIA’s 2015 National Conference, Huge Transformations.
The packed house hosted consultancy and in-house senior Public Relations leaders at the industry’s night-of-nights – the pinnacle of the annual PR awards program.
The night was hosted by Dr Melanie Irons, UTas, who also spoke during the main PRIA annual conference earlier that day, who thanked GTA co-chairs Angela Coombes and Grant Smith, for their unending support and hard work in managing the program. Representatives from Isentia, Arthur J. Gallagher, Copyright Agency and PRIA’s own council and board volunteers, helped present the long list of awardees.
Big category campaign winners on the night included Rowland; Hardman Communications; PR Edge; Weber Shandwick; HBF; Red Agency; VIVA! Communications; Cannings Purple; Bayer Australia; Ogilvy Australia; Sydney Convicts Rugby Club; and icon.pr.
Ava Lawler, managing director, Australia at Weber Shandwick, said: “We are grateful to our client, Accor Hotel, who had the courage to support a truly innovative and integrated campaign. We are also fortunate to have an inspired, smart team that worked tirelessly to drive tangible, business-focused results.
Erik Denison, media and public relations manager, Sydney Convicts Rugby Union Club said: “Winning this award is a deep honour and we hope it will continue to help elevate the issue of homophobia in sport and motivate continued change.”
There were big individual award winners in Dr Melanie James, University of Newcastle, winning Educator of the Year; Emma Kershaw, Dairy Australia, winning Top sPRinter of the Year; and Arthur Delbridge LFPRIA & Paul Rushton-Clarke MPRIA, sharing the National President’s Award, presented by PRIA Life Fellow and Tasmanian local, Greg Ray.
Group winners consisted Patrick Macdonald, Regatta Hotel, winning In-house Team of the Year; James Wright, Red Agency, winning Large Consultancy of the Year (for the second consecutive year); with the penultimate gong going to Fee Townshend, PR Edge, who took home the National Campaign of the Year with ‘Yellow Pages: RUOK? Covers Partnership’. Susan Redden Makatoa, Ogilvy PR, accepted two GTAs, including the International Campaign of the Year, for Ogilvy’s work with Al Jazeera English in freeing Peter Greste.
“For the team, especially Steve Reilly and Michael Hartmann who put in hundreds of hours, this was a once-in-a-lifetime event. It was our privilege and our honour to have played a part in bringing Peter home. Freedom of the press was absolutely core to this campaign, so we wholeheartedly supported it,” said Susan Redden Makatoa, group managing mirector – Corporate, Ogilvy PR.
James Wright, Group COO, Havas Worldwide and Managing Director, Red Agency (pictured above), said: “We are humbled and honoured to go back-to-back as consultancy of the year. It’s a testament to the dedication, passion and expertise we have across the consultancy that is delivered day in, day out, that has enabled us to pick up these consecutive wins. We have a vision to redefine the meaning and role of PR in today’s world and you can see that in the work we are doing. I want to thank all of my team for their supreme efforts in making this happen.”
Joanne Painter, managing director, icon.pr. said: “As an agency committed to sustainability and positive behaviour change campaigns, winning a Golden Target Award for Love Food, Hate Waste was particularly thrilling.
“Winning a Golden Target Award is the pinnacle achievement for any PR consultancy and we feel very privileged to have been recognised by our peers. With six awards and one GTA trophy, last night was the biggest in Icon’s history – and proof that our integrated approach to PR can achieve big things for clients.”
Here’s a list of all the winners:
Category | Title of Entry | Company | Entrant | State | Result |
Big Budget | A Taste of Harmony 2015 | Haystac Public Affairs | Haystac Public Affairs | NSW | Commended |
Transurban’s Acquisition of Queensland Motorways Limited | Rowland | Kelly Robinson | QLD | Winner | |
Business to Business Marketing | Digital Roadies Take Centre Stage | Weber Shandwick Australia | Ava Lawler | NSW | Commended |
Mondelez International Mobile Futures | Red Agency | Natasha Carroll | NSW | Commended | |
Expectations vs Reality of Retirement in Australia | Ogilvy Public Relations | Ogilvy Public Relations Australia and Mercer | NSW | Highly Commended | |
Commonwealth Bank Agri Insights | Hardman Communications & Commonwealth Bank of Australia | Hardman Communications | NSW | Winner | |
Community Relations | Child and Parent Centres: The communications challenge for an innovative new community services model | Department of Education | Jane Machin-Everill | WA | Commended |
City of Armadale to Get to know #TheDale | Clarity Communications | Anthony Hasluck | WA | Highly Commended | |
Gold Coast Light Rail – Community Relations | P4 Group | P4 Group / GoldlinQ / Department of Transport and Main Roads | QLD | Highly Commended | |
Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW. | icon.pr | Joanne Painter | VIC | Highly Commended | |
Train tunnels, trucks and the toolkit to build trust – Sydney Metro Northwest | Thiess John Holland Dragados and Transport for NSW | Thiess John Holland Dragados and Transport for NSW | NSW | Highly Commended | |
Yellow Pages: RUOK? Covers Partnership | PR Edge | Fee Townshend | VIC | Winner | |
Consumer Marketing | Buderim’s Hottest Ginger | Agent 99 Public Relations | Agent99 Public Relations | NSW | Commended |
Rebuilding Trust in Malaysia Airlines in Australia and New Zealand | Crossman Communications | Jackie Crossman | NSW | Highly Commended | |
Tackling Obesity: The Impromy Health and Weight Loss Program | Ellis Jones | Ellis Jones | VIC | Highly Commended | |
Content Marketing | Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours | icon.pr | Joanne Painter | VIC | Commended |
Unilever Food Solutions – Back of House | PPR | Michael Pooley | NSW | Highly Commended | |
Digital and Social | Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW. | icon.pr | Joanne Painter | VIC | Highly Commended |
ibis PLAY | Weber Shandwick | Ava Lawler | NSW | Winner | |
Experiential | LWP Property Group: ‘Bringing Communities to Life’ | Hola PR | Lorelei Campbell | WA | Commended |
Big Bethanie Bake Off | Devahasdin | Sandra Devahasdin | WA | Commended | |
The Bar that Jack Built | Red Agency/Red Guerrilla | Red Guerilla | NSW | Commended | |
Rolling out a ‘redi-revival’: rediATM Big Wednesday Giveaway | Cole Lawson Communications | Erin Rigby | QLD | Highly Commended | |
EASY Tour: HIV Testing Week | Red Agency | James Wright & Samara Kitchener | NSW | Highly Commended | |
House of Suntory Exclusive Takeover Series | Icon International | Sarah Corry | NSW | Highly Commended | |
Hide and Sneakers | HBF | Fleur Wylie & Chantelle Cox | WA | Winner | |
Government Sponsored Campaigns | Raising awareness, reducing waste. Why Victorians Love Food, Hate Waste | icon.pr | Joanne Painter | VIC | Highly Commended |
Seasonal Workers Communications Campaign | Fairwork Ombudsman | Carly De Assuncao | VIC | Highly Commended | |
EASY Tour: HIV Testing Week | Red Agency | James Wright & Samara Kitchener | NSW | Winner | |
Health Organisations | Meningococcal Australia: Know.Check.Act Campaign | SenateSHJ | Nerida Thorburn and Jodie Wrigley | NSW | Commended |
Healthy Bones Action Week 2014: ‘Stronger Together’ | Dairy Australia | Kelly Ward | VIC | Commended | |
Supporting the world’s largest and most rigorous investigation into anorexia nervosa | VIVA! Communications | Kirsten Bruce | NSW | Commended | |
Enlarging awareness of enlarged prostates:are you a “More than once a night” man? | GSK Australia | GSK Australia | VIC | Commended | |
HBF Run for a Reason PR Campaign | HBF | Fleur Wylie | WA | Commended | |
Winter is Coming | NPS MedicineWise | Media & PR Team, Corporate Affairs and Governance | NSW | Commended | |
Sign My Name | Red Agency | James Wright/The Red Agency Team | NSW | Commended | |
Ending HIV: Giant Condom Campaign Activation | ACON | ACON Engagement Strategies Team | NSW | Highly Commended | |
Lungs4Life – Driving adult protection against pneumococcal pneumonia | VIVA! Communications | Kirsten Bruce | NSW | Highly Commended | |
Our Plea for Life | VIVA! Communications | Kirsten Bruce | NSW | Winner | |
Intergrated Marketing and Communications Strategy | Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW | icon.pr | Joanne Painter | VIC | Commended |
Not out of the Woods | SenateSHJ | SenateSHJ in partnership with bioCSL | NSW | Highly Commended | |
Nespresso: Milk Expertise | Weber Shandwick | Ava Lawler | NSW | Highly Commended | |
#heartofgold Campaign for WA gold miners | Cannings Purple | Cannings Purple | WA | Winner | |
Internal/Change Management Communications | Yarra Valley Water’s Purpose-led Transformation | Yarry Valley Water | Strategic Communications Team | VIC | Commended |
Building Project BOB | Boeing Defence Australia | Stephanie Hulett | QLD | Commended | |
Stand Up Speak Up | Elders | Fiona Stuckey | SA | Highly Commended | |
Bayer Australia and New Zealand – Ambition 2015 | Bayer Australia Limited | Kirsten Impey, Communications | NSW | Winner | |
Issues Management and Crisis Communication | Rebuilding Trust in Malaysia Airlines in Australia & New Zealand | Crossman Communication | Jackie Crossman | NSW | Commended |
Easter Mondayitis: How good PR helped to prevent a blood supply crisis | Australian Red Cross Blood Service | Blood Service PR Team | VIC | Highly Commended | |
The Release of Peter Greste | Ogilvy Public Relations Australia | Ogilvy Public Relations Australia & Al Jazeera English | NSW | Winner | |
Public Affairs | Australia’s Future Submarine Project | Weber Shandwick Australia | Ava Lawler | NSW | Commended |
Helping #saveaHUSlives – Government funding secured for life-saving treatment for ultra-rare blood disease | VIVA! Communications | Kirsten Bruce | NSW | Commended | |
Stamp’ of Approval – Winning Reform for Australia Post | Australia Post | Jessica Hudswell / Australia Post Corporate Affairs | NSW | Commended | |
Small Budget/Pro Bono | Introducing Sydney to the fine arts of the streets with #chalkurbanart | IMPACT Communications Australia | IMPACT Communications Australia | NSW | Commended |
“What’s Up With Mum?” – Explaining MS to Kids | LBPR Pty Ltd | Lisa Burling, Managing Director | NSW | Commended | |
Queensland Community Foundation – Philanthropy Week 2015 | Rowland | Helen Besly | QLD | Commended | |
Dundee Beach Charity Golf Day | Creative Territory | Tracy Jones | NT | Highly Commended | |
Women’s Legal Services – Dancing CEO’s | The Red Republic | Fleur Madden, The Red Republic | QLD | Highly Commended | |
RAPID Roadshow | P4 Group & HIV Foundation | P4 Group / HIV Foundation QLD | QLD | Highly Commended | |
Kiss Goodbye to MS Campaign 2015 | Cube & MS Research Australia | Anne-Marie Sparrow | NSW | Highly Commended | |
Tackling Homophobia in Sport | Sydney Convicts Rugby Club | Erik Denison | NSW | Winner | |
Start Up | Launching an ‘Australian first’ challenger brand: RateSetter | Sefiani & Kite Communications | Robyn Sefiani | NSW | Commended |
Australia’s First Swim with Humpback Whales Experience | Reflected Image PRoductions | Michelle Smytheman | QLD | Highly Commended | |
Sustainability/Corporate Social Responsibility | Sailing Through Adversity: Biogen & Oceans of Hope ANZ | Palin Communications | Martin Palin | NSW | Commended |
McHappy Day NSW ACT 2014 # OurFamilyPromise | PPR | PPR & McDonald’s NSW/ACT | NSW | Commended | |
SAMSUNG ADAPPT – Adappt for success: Encouraging young Aussies to design the change they want to see in the world. | Edelman | Edelman | NSW | Highly Commended | |
Towards a more sustainable Victoria. Raising awareness of ‘ Love Food, Hate Waste’ | icon.pr | Joanne Painter | VIC | Winner | |
PR Educator of the Year | Dr Melanie James | University of Newcastle | Dr Melanie James | NSW | Winner |
Top sPRinters 2015 | Erin Rigby | Cole Lawson Communications | Erin Rigby | QLD | Highly Commended |
Melanie Wellington | N2N Communications | Melanie Wellington | NSW | Highly Commended | |
Emma Kershaw, Industry Promotions Officer, Dairy Australia | Dairy Australia | Emma Kershaw | VIC | Winner | |
In-House PR Team of the Year | Media & PR Team, NPS MedicineWise | NPS MedicineWise | Media & PR Team | NSW | Commended |
HBF Media & Communications Team | HBF Health Ltd | Andrew Walton | WA | Highly Commended | |
Regatta Hotel | Regatta Hotel | Patrick Macdonald | QLD | Winner | |
Micro-Consultancy of the Year | LBPR Micro Consultancy of the Year | LBPR Pty Ltd | Lisa Burling – Managing Director | NSW | Highly Commended |
Medium Consultancy of the Year | Sauce Communications: A Rural Success Story | Sauce Communications | Liane Sayer-Roberts | NSW | Highly Commended |
Large Consultancy of the Year | N2N Communications | N2N Communications | Vanessa Liell | NSW | Commended |
PPR | PPR | Richard Lazar | NSW | Highly Commended | |
Red Agency | Red Agency | James Wright | NSW | Winner | |
National President’s Award | Arthur Delbridge LFPRIA & Paul Rushton-Clarke MPRIA | Arthur Delbridge LFPRIA & Paul Rushton-Clarke MPRIA | Winners | ||
National Campaign of the Year | Yellow Pages: RUOK? Covers Partnership | PR Edge | Fee Townshend | NSW | Winners |
International Campaign of the Year | The Release of Peter Greste | Ogilvy Public Relations Australia & Al Jazeera English | Ogilvy Public Relations Australia | NSW | Winners |
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.