All Blacks Already Winning Rugby World Cup Social Media War

All Blacks Already Winning Rugby World Cup Social Media War
SHARE
THIS



The All Blacks may be favourites for this year’s Rugby World Cup presently under way in Old Blighty, but it’s the Kiwis who appear all set to win the social media ruck and maul, too.

With the competition a mere week old, the All Blacks have been rated the “Most Social Rugby Union” by the Adobe Digital Index (ADI). The survey ranks the competition’s teams based on social mentions, positive sentiment, social following and rankings within world rugby. The Wallabies came second and the Poms were third.

The ADI found that if the Rugby World Cup final was based on fan excitement, the All Blacks would beat the Wallabies, with England beating Argentina to take third place.

The survey also found that beer brand and major sponsor Heineken was the best performing brand of the World Cup thus far. The Dutch brewer’s running an advertising campaign around the event, and has 12,600 followers on its UK Twitter account and 3,600 mentions, an engagement rate of around 29 per cent of its following.

When it came to the offfical Rugby World Cup app, the ADI found that there had been 500,000 downloads thus far and more Apple users had downloaded it than Android users. And it had mostly been downloaded to smartphones rather than tablets, presumably because most people watch matches in front of large TVs or down the pub where lugging a tablet about can be tricky.

Meanwhile, in more World Cup news, All Black captain Richie McCaw has starred in a new campaign for headphones brand Dr Dre titled “The Game Starts Here”.

The ad shows McCaw running against the backdrop of stunning New Zealand landscapes and back to his hometown. The ad has already been viewed almost 3,900,000 times on YouTube.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]