ALDI Teams With Channel Seven For Launch Of Hell’s Kitchen

ALDI Teams With Channel Seven For Launch Of Hell’s Kitchen
SHARE
THIS



ALDI has partnered with Channel Seven as the official supermarket sponsor for the first season of Hell’s Kitchen.

Hosted by the renowned chef, Marco Pierre White, and featuring 10 celebrity cooks, the show comprises of a series of offsite and restaurant service challenges. With fresh produce and pantry items supplied by ALDI, contestants prepare their dishes with only the freshest ingredients.

Hell’s Kitchen is a professional restaurant with real customers and high expectations. Each night, when the restaurant doors open, Pierre White and his team go into battle together. Not everyone will survive. The 10 celebrity contestants will compete first in two teams and then individually until only one remains.

The winner of Hell’s Kitchen will take home $50,000 for their nominated charity.

Recipes inspired by each episode across the series will be shared on the ALDI website and Facebook page, highlighting the fresh produce and ingredients available from ALDI.

ALDI, newly represented by Zenith Media, will have the integrated Hell’s Kitchen campaign spread across TV, digital, catalogue and in-store. ALDI and Zenith Media have made great strides this year in evolving ALDI’s media strategies to encompass a wider range of partnerships, having previously collaborated with Football Federation Australia (FFA) in supporting kids’ football with the ALDI MiniRoos, while also relaunching its brand under the auspices of “Good Different” in May.

Lisa Squillace, director of program partnerships at Channel Seven said: “We are extremely excited to have ALDI as the Supermarket partner of Hell’s Kitchen, it’s a great brand fit for the program which gives us the opportunity to integrate ALDI seamlessly across the series.  We have been hugely impressed with the collaborative and integrated nature of this sponsorship and are excited for the many benefits this will bring our viewers.”

Melinda Walters, group business director, Zenith Media said: “We have had an exciting start to our relationship with ALDI. Hell’s Kitchen has been an amazing opportunity for us to work closely with ALDI to bring to life the new brand positioning ‘Good Different’ within Hell’s Kitchen, the new Seven program. The seamlessness of our collaboration with Seven, ALDI’s team and all the agency partners has led to a truly integrated and customer centric campaign.”

Hell’s Kitchen launches on Sunday 6th August on Channel Seven.

CREDITS

Group business director: Melinda Walters

Group investment director: Maisy Richardson

Account director: Alaura Krueger

Content manager (Publicis Content): Philippa Gray

Account manager: Rochelle Harvey

Group trading manager: Christina Fan

Account executive: Chris Tudehope

Marketing director (ALDI): Mark Richardson

PR manager (ALDI): Nicole Joseph

Sponsorship manager (Seven Network): Chris Fifer

Activation specialist (Seven Partnerships): Belinda Brown

Digital solutions specialist (Seven Network): Amanda Soliman

Digital manager: Leanne Nguyen

 

 

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]