Aimee Buchannan Named Sole MD For OMD As Agency Restructures Exec Line-Up

Aimee Buchannan Named Sole MD For OMD As Agency Restructures Exec Line-Up

OMD is embarking on the old switcheroo in its senior team, leaving it up to Aimee Buchannan to be the sole managing director of the Sydney office, reporting to Australia CEO Peter Horgan.

Kim Hamilton has also been elevated to general manager of the Sydney office, reporting to Buchannan.

Kim Hamilton

Kim Hamilton

The move follows Mark Jarrett’s decision to move to PHD in May this year. Buchanan will return from maternity leave, which she only commenced in January of this year, in early May.

“It is terrific to be able to recognise such talented executives. Aimee and Kim will continue to drive OMD Sydney in delivering outstanding performance for our people and our clients,” said Horgan.

Peter Horgan

Peter Horgan

“I would also like to thank Mark Jarrett, and recognise his enormous contribution to OMD over the last nine years. It’s great to be able to offer opportunities for the ongoing growth of our senior executives across the broader group.”

Horgan told B&T that it was time to return to a more traditional, streamlined structure with one MD, having had Buchanan and Jarrett as joint MDs for the past two years.

“It looks too smooth to be true, keeping the talent within the network and streamlining the management structure in Australia’s biggest media agency all at one time,” Horgan said.

Jarrett added: “It’s been an unbelievable nine years here at OMD Sydney. I have been extremely lucky to be part of such a great team for so long and the support I’ve had along the way has been amazing. The consistency of OMD’s success across the last decade has only been possible due to a culture driven by so many great people always trying to do the right thing. I wish OMD amazing success in the future as I leave for a new challenge with PHD.”

Mark Jarrett

Mark Jarrett

Buchannan said: “I look forward to working with Kim and the team to continue to build on the success and momentum of OMD Sydney. It is fantastic that the network can continue to support its people.”

OMD Sydney has more than 400 employees and has been named as the number one agency by RECMA.




Please login with linkedin to comment

Kontented masterfoods

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]