AIME Appoints Eleven To Champion 2019 Vision

AIME Appoints Eleven To Champion 2019 Vision
SHARE
THIS



Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry.

Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East and America.

In addition, co-located sister agency TBWA will manage all digital strategy including paid social and website experience.

AIME, which is owned by the Melbourne Convention Bureau (MCB) appointed Talk2 Media & Events earlier this year to reimagine and deliver the 2019 format.

Talk2 Media & Event’s portfolio includes the Good Food & Wine Show and Fitness Show.

This year, MCB has contributed $396 million to Victoria’s economy through business events, and AIME 2019 will bolster this by attracting more international delegates to the city.

Eleven Melbourne group account director Kiefer Casamore said: “Melbourne is a renowned business events city and cultural hub, and we’re excited to contribute to this reputation by making AIME famous throughout the Asia Pacific region.”

Held at the Melbourne Convention and Exhibition Centre from 18 to 20 February, the three-day exhibition is expected to attract more than 3,000 delegates from across the world and features exhibitors including Royal Caribbean, Malaysia Convention & Exhibition Bureau and Destination NSW.

For more details or to submit interest in attending AIME, visit aime.com.au.

Please login with linkedin to comment

aime ELEVEN tbwa

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?