Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry.
Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East and America.
In addition, co-located sister agency TBWA will manage all digital strategy including paid social and website experience.
AIME, which is owned by the Melbourne Convention Bureau (MCB) appointed Talk2 Media & Events earlier this year to reimagine and deliver the 2019 format.
Talk2 Media & Event’s portfolio includes the Good Food & Wine Show and Fitness Show.
This year, MCB has contributed $396 million to Victoria’s economy through business events, and AIME 2019 will bolster this by attracting more international delegates to the city.
Eleven Melbourne group account director Kiefer Casamore said: “Melbourne is a renowned business events city and cultural hub, and we’re excited to contribute to this reputation by making AIME famous throughout the Asia Pacific region.”
Held at the Melbourne Convention and Exhibition Centre from 18 to 20 February, the three-day exhibition is expected to attract more than 3,000 delegates from across the world and features exhibitors including Royal Caribbean, Malaysia Convention & Exhibition Bureau and Destination NSW.
For more details or to submit interest in attending AIME, visit aime.com.au.