Aussie captioning company Ai-Media has announced it will bring its technology to broadcasters seeking to add closed captions to their Facebook Live broadcasts.
Founded in 2003, Ai-Media is recognised globally as a leading provider of high-quality live and recorded captioning services.
Headquartered in Australia, the company employs 250 staff, with offices in the US, Canada and the UK.
Ai-Media’s broadcast captions are seen by millions who tune into Seven, Nine, Foxtel, BBC Worldwide, NBC Universal and Discovery. Its education captioning is provided at over 100 universities and schools around the world.
The company’s technology allows people, public figures and Facebook pages to share live video and add captions to their content, and is based on a simple interface.
Users send their live stream directly to Ai-Media, who then add live captions to the stream and send it back to the user’s page. The service purposefully incorporates a minor delay to the user’s live stream to allow the captions to appear in time with the audio track in easy-to-read caption blocks.
It’s not just deaf and hard-of-hearing people who are set to benefit from this new offering. The addition of captions not only allows the message to be communicated silently, but also provides metadata about the content of the video for search discovery.
Tony Abrahams (pictured above), CEO of Ai-Media, said: “Together with Facebook, we’ve designed a solution to provide access to great live content on a truly global scale.”