Independent agency Agent99 Public Relations has announced the signing of the Better Homes & Gardens Live Show, held this year by Reed Exhibitions.
The events will take place in Perth from October 23-25, 2015 and in Sydney from November 13-15, 2015.
The exhibit attracts over 30,000 people yearly and leverages Channel 7’s talent and the incredible content the show produces to cater to widespread interests of Australian families. This year the exhibition will see some fantastic new additions across a range of interests including DIY and Building, Gardening, Food, Pets, Decorating as well as Craft – which will offer an interactive experience with one of Australia’s most loved TV show brands.
Bryony Weiss, marketing manager of the Better Homes & Gardens Live Shows at Reed Exhibitions said, “We are thrilled to be partnering with such a creative and energetic public relations agency. We were instantly impressed by Agent99 PR’s ability to bring new ideas to the campaign in line with our refreshed approach. We look forward to working with them to deliver the best possible experience to the Australian public.”
Sharon Zeev Poole, director of Agent99 said, “We are very pleased to work with such an iconic brand, and Reed Exhibitions as the event’s new and dynamic organiser. Agent99 prides itself on effective media engagement across traditional and social media channels, and we cannot wait to see our vision for this campaign become a reality.”