Agent99 Wins Australia’s First Subscription Box Community

Agent99 Wins Australia’s First Subscription Box Community
SHARE
THIS



Independent agency, Agent99 Public Relations is thrilled to announce the signing of SubscriptionBox, Australia’s first-ever online marketplace where consumers can browse, compare and shop Australian and International subscription boxes & gifts all in the one place.

Subscriptions boxes are the latest consumer craze to hit Australia, and the concept is simple: customers sign up for regular deliveries of curated items hand-picked by the vendor. Since 2010 the subscription box industry has exploded in the US making up an industry worth billions, and it won’t be long before Australia follows the trajectory of the international market.

SubscriptionBox will cater to the next generation of retail by bringing together a passionate community of eager shoppers seeking both the convenience and surprise that every subscription box delivery brings.

Subscription_box_logo-01 (1)

Agent99 PR is rolling out a strategic three-month PR campaign to increase brand visibility and promote Subscription Box as an industry leader in the online retail space. The campaign is also set to achieve maximum publicity and exposure for products available from SubscriptionBox and drive interest and visitation to the online marketplace in the lead up to Christmas.

CEO and founder of SubscriptionBox Sarah Costin will be profiled throughout the campaign. She said: “We are delighted to be partnering with such an energetic and driven public relations agency. Agent99 PR’s ability to bring forward thinking ideas to our campaign was impressive and in line with our distinctive approach. We look forward to working with them in delivering exciting and unique subscription boxes to the Australian public.”

Sharon Zeev Poole, director of Agent99 said, “SubscriptionBox is a thrilling addition to the expanding client list of Agent99, one that we are very proud of. We are pleased to be working with such an innovative and lively business. Our creative and relentless approach to achieving our client KPI’s will no doubt deliver beyond expectations.”

Latest News

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine
Content Agency Storyation Grows In New Zealand
  • Media

Content Agency Storyation Grows In New Zealand

Award-winning content agency Storyation has grown its presence in the New Zealand market appointing Amanda Clarke (main photo) as partnerships manager. Co-founded by former Metro magazine editor Lauren Quaintance, the Australian-based agency has been working with Tourism New Zealand’s Premium and PR teams for more than four years. Based in Auckland, Clarke spent nearly a […]