Surry Hills based independent agency Agent99 Public Relations has welcomed back a much-loved client to its growing list of top tier brands. Queensland based Buderim Ginger has signed on to the Agent99 PR family once again for a year long campaign.
In the last 74 years, Buderim Gingerhas grown from a small farming community and ginger grower’s cooperative to one of the world’s largest suppliers of ginger. Today Buderim Ginger is recognised for its world class high quality ginger products, and as the finest purveyor of all things ginger.
Agent99 PR has commenced a new integrated PR outreach effort as a continuation of the Australian icon’s recent rebrand. The campaign will see a cross section of activations and initiatives as the brand launches several new products.
Earlier in 2015, Agent99 and Buderim Ginger executed a highly successful campaign to promote the brand’s nationwide search to find Australia’s Hottest Ginger. Agent99 PR is proud to announce that the campaign has been shortlisted in the 39th PRIA Golden Target Awards for the 2015 Consumer Marketing Award.
Marketing manager Jacqui Price from Buderim Ginger said, “We’re thrilled to be working with the Agent99 PR team yet again. The agency’s energy and ability to design pioneering campaigns targeting the youth market and our existing customer base, along with their abilities to marry traditional and digital media in original ways, drew us back for this campaign.”
Sharon Zeev Poole, director of Agent99 PR said, “The resigning of Buderim Ginger following a hugely successful 2014-2015 effort, is an exciting opportunity for our team. Working with Buderim Ginger as a brand that is open to new ideas and taking risks allows our agency to express our creativity and tenaciousness. We cannot wait to see our vision for this campaign become a reality.”